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Everything You Always Wanted to Know About #Hashtags But Were Afraid to Ask

SKU: ADV1800
Total Credits
1 - 1.5
Price$75
  • Online Access
  • Smartphone
  • iPad/iPod/Tablets
  • CDs/DVDs

Description

Hashtags have revolutionized how we communicate and have become an important component of today's advertising campaigns. They help advertisers and consumers categorize posts, locate information, share content, and disclose information to readers. But hashtags also create legal risk. If used incorrectly, they can violate state and federal advertising laws or infringe third-party rights. What are the best practices for hashtag use? How do you avoid the legal traps? This CLE presentation from Frankfurt Kurnit's Jeffrey A. Greenbaum and Hannah Taylor will present all the legal do's and don'ts of hashtag use.

This CLE presentation will cover the following topics:

  • how marketers use hashtags today
  • when do hashtags create advertising claims
  • applying FTC rules to hashtag use
  • using hashtags to make legal disclosures
  • avoiding IP claims when using hashtags
  • hashtags as trademarks
  • how hashtags become "bashtags"
  • real-world cases and recent litigation examples
  • and much more

Lecturer Bios

Jeffrey A. Greenbaum, Esq.

Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him "Advertising Lawyer of the Year" in the New York metro area for 2015.

Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.

Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law.

He is also a Director of the Brand Activation Association (formerly, the PMA), and has also served as a member of the BAA's Executive Committee. He is also a member of the BAA's Government and Legal Affairs Committee. He was also Co-Chair of the 2007 PMA law conference.

Mr. Greenbaum has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. For more than a decade, he has also chaired the New York City Bar’s annual “Hot Topics in Advertising” program. He has also served on the INTA Nontraditional Marks Committee and is a member of ASIPI.

Mr. Greenbaum is a frequent speaker on advertising issues. He has spoken at the Federal Trade Commission’s "Protecting Kids' Privacy Online" workshop, the "FTC at 100" workshop, the FTC's "Rebate Debate" workshop, and at the FTC's "Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers" program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, INTA, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the American Bar Association, the New York City Bar, the New York County Lawyers Association, the New York State Bar Association, the Washington State Bar Association, and others.

Mr. Greenbaum is a member of the Dean's Advisory Council at the University of Michigan Law School. He has served as an adjunct faculty member at Parsons School of Design. He has also spoken at programs sponsored by Columbia University, New York University, New York Law School, Brandeis University, and University of Kansas.

Mr. Greenbaum has been quoted in publications such as The New York Times, The Washington Post, Bloomberg, Advertising Age, Adweek, Creativity, Marketing News, Digiday, Sports Business Global, Kiplinger, Media Post, Electronic Retailer, Advertising Compliance Service, LA Biz Journal, The National Law Journal, Antitrust, and Corporate Counsel. He has appeared on the CBS "Early Show" and Bloomberg Law. He is the author of the chapter "Specific Corporate Compliance Challenges by Practice Area: Advertising" in Corporate Compliance Practice Guide: The Next Generation of Compliance (LexisNexis, 2009). He is also the author of the chapter "Developing an Advertising Compliance Program" in Advertising and Marketing Litigation Best Practices (Aspatore, 2007). He has also served as the "Legalease" columnist for Shoot magazine.

Hannah E. Taylor, Esq.

Hannah Taylor is an associate in the Advertising, Marketing & Public Relations Group at Frankfurt Kurnit Klein & Selz, focusing on advertising, branded entertainment and intellectual property matters.

Prior to joining Frankfurt Kurnit, Ms. Taylor was an associate with Hughes Hubbard & Reed LLP, where she practiced in the general litigation and intellectual property practice groups. She was also active in pro bono matters, including advising artists on a variety of entertainment transactions and serving as counsel in two major litigations on behalf of the City of New York. She has been associated with Volunteer Lawyers for the Arts, Legal Momentum, Fross Zelnick Lehrman & Zissu, and is a member of the Thomson Reuters Westlaw® National Advisory Board.

Ms. Taylor graduated from Bryn Mawr College (BA, 2000) and University of Michigan Law School (JD, 2007). She is admitted to practice in the state court of New York and in the United States District Courts for the Southern and Eastern Districts of New York.



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