Advertising After Operation Full Disclosure: The FTC’s New Focus on Disclosures in Advertising

SKU: ADV1100

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About This Course

As part of “Operation Full Disclosure,” the Federal Trade Commission recently sent warning letters to more than sixty national advertisers warning them that their television and print disclosures are not clear and conspicuous. This is second time in two years that the FTC has issued major guidance to industry on disclosures in advertising. What is Operation Full Disclosure all about? Why is the FTC so focused on disclosures – and national advertising – right now? And what should advertisers and their agencies do to comply? Listen as one of the country’s leading advertising law experts provides an update on the FTC’s disclosure initiatives and best practices for staying out of trouble.

Topics include:

  • What the FTC is most concerned about now
  • Making disclosures “clear and conspicuous”
  • Key factors for determining whether disclosures won’t be effective
  • Disclosure traps to avoid
  • Key concerns with online disclosures, including dealing with small space ads and hyperlinks
  • Review of important FTC and state enforcement actions relating to disclosures
  • And much more...

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