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Advertising Law in the United States and Around the Globe

SKU: ADV2500
Total Credits
2 - 2.5
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This CLE program, which will include lawyers from many countries discussing using influencers, conducting global sweepstakes and contests, and timely updates about key issues facing advertisers conducting social media campaigns in the United States and around the world.

Lecturer Bios

Jeffrey A. Greenbaum, Esq.

Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him "Advertising Lawyer of the Year" in the New York metro area for 2015.

Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.

Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law.

He is also a Director of the Brand Activation Association (formerly, the PMA), and has also served as a member of the BAA's Executive Committee. He is also a member of the BAA's Government and Legal Affairs Committee. He was also Co-Chair of the 2007 PMA law conference.

Mr. Greenbaum has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. For more than a decade, he has also chaired the New York City Bar’s annual “Hot Topics in Advertising” program. He has also served on the INTA Nontraditional Marks Committee and is a member of ASIPI.

Mr. Greenbaum is a frequent speaker on advertising issues. He has spoken at the Federal Trade Commission’s "Protecting Kids' Privacy Online" workshop, the "FTC at 100" workshop, the FTC's "Rebate Debate" workshop, and at the FTC's "Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers" program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, INTA, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the American Bar Association, the New York City Bar, the New York County Lawyers Association, the New York State Bar Association, the Washington State Bar Association, and others.

Mr. Greenbaum is a member of the Dean's Advisory Council at the University of Michigan Law School. He has served as an adjunct faculty member at Parsons School of Design. He has also spoken at programs sponsored by Columbia University, New York University, New York Law School, Brandeis University, and University of Kansas.

Mr. Greenbaum has been quoted in publications such as The New York Times, The Washington Post, Bloomberg, Advertising Age, Adweek, Creativity, Marketing News, Digiday, Sports Business Global, Kiplinger, Media Post, Electronic Retailer, Advertising Compliance Service, LA Biz Journal, The National Law Journal, Antitrust, and Corporate Counsel. He has appeared on the CBS "Early Show" and Bloomberg Law. He is the author of the chapter "Specific Corporate Compliance Challenges by Practice Area: Advertising" in Corporate Compliance Practice Guide: The Next Generation of Compliance (LexisNexis, 2009). He is also the author of the chapter "Developing an Advertising Compliance Program" in Advertising and Marketing Litigation Best Practices (Aspatore, 2007). He has also served as the "Legalease" columnist for Shoot magazine.

Brinsley Dresden, Esq.

With over 18 years experience working in the sector there aren't many issues I haven't seen before!

I started out in-house at British Telecommunications where I was dedicated to providing full time legal support to the Marketing Department. Being co-located with the marketers, rather than in the separate legal department, I was immersed in their work, whether it was helping to formulate the communications for a new pricing package, defending a trading standards investigation, or formulating a competitor complaint.

I've since had the pleasure and privilege of working with some of the world's leading brand owners who operate in a wide range of sectors (alcoholic beverages, cosmetics, automotive, aviation, fashion, insurance, FMCG, utilities, engineering, food and drinks.)

I have also advised advertising, public relations, sales promotion, design, digital and social media agencies and including some of the leading independent agencies in the UK and USA, as well as operating companies from several of the world’s global networks.

These days, the most rewarding parts of my work often involve leading teams from across the firm in helping our clients to achieve their legal and commercial objectives, in everything from dispute resolution, to mergers and acquisitions, to property acquisitions and employment problems.

The legal directories, taking soundings from in-house counsel at brand owner clients and from lawyers at other law firms, report that “Peers take their hats off to worthy leader Brinsley Dresden, who is top-notch and can argue any case in this area, (Chambers) and "Brinsley Dresden is top of his field".

Catherine Bate, Esq.

Catherine Bate is a Partner in Miller Thomson’s Toronto office, focusing her practice on marketing, advertising and consumer product regulatory matters.

She provides business-focused and experienced advice in respect to promotional and advertising activities in all media, including: promotional contests, games and sweepstakes, related privacy matters (including CASL/anti-spam compliance), compliance with consumer protection legislation, marketing and advertising-related agreements, and packaging and labelling requirements.

She also assists clients who require pre-clearance for their ads by Advertising Standards Canada (including, in particular, ads for food, cosmetics and alcoholic beverages), and advises clients in defending or pursuing advertising challenges. Her expertise also includes consumer product safety and, when necessary, recalls.

Cathy works with companies in all industry sectors, including consumer packaged goods companies, retailers, advertising agencies, direct sellers and Internet marketers, whether based in Canada, the United States, or abroad.

She is actively involved in self-regulatory and new legislative developments that affect the marketing and advertising sector. Cathy previously served as Chair of the Consumer Law Sub-committee of the Ontario Bar Association’s Business Law Section, and Chair of the Marketing Practices Sub-committee of the Canadian Bar Association’s Competition Law Section.

Cathy is a leading lawyer in the area of Advertising and Marketing, recognized in the 2013 and 2014 editions of Best Lawyers in Canada (Woodward/White), who also named her 2012 Lawyer of the Year in her area of practice. She has also been listed in the Canadian Legal Lexpert® Directory and the Lexpert® / American Lawyer Guide to the Leading 500 Lawyers in Canada.

Joseph Lewczak, Esq.

Joseph Lewczak is a partner in the Advertising, Marketing & Promotions; Entertainment, Media & Sports and Intellectual Property Practice Groups of Davis & Gilbert, and one of the country’s leading experts in advertising, marketing and promotions laws. He has extensive experience in representing a wide range of advertising and promotions agencies, advertisers and media companies on a broad array of issues relating to advertising, promotions, social media, native advertising and intellectual property. He is the founder and lead guitarist for the firm’s rock band, Generator Honey, two-time winner of the Advertising Week Battle of the Ad Bands.

Mr. Lewczak has been recognized as a leading lawyer for advertising law by Chambers USA: America's Leading Lawyers for Business for nine consecutive years (2008-2016). The Legal 500 United States directory has also recognized him for eight consecutive years (2009-2016) in the area of advertising and marketing. In addition, Mr. Lewczak has been recognized by The Best Lawyers in America in advertising law (2011-2017) and in media law (2017) and was named the 2017 Media Law "Lawyer of the Year" in New York City. He was also selected as a Super Lawyer by New York Metro Super Lawyers (2013-2016).

Mr. Lewczak takes a practical approach to advising his clients, always ensuring that deals are completed as quickly and efficiently as possible while limiting accompanying risk exposure. His extremely broad knowledge base and his expertise are invaluable in helping clients navigate the converging landscape of traditional, digital, social and mobile media. His considerable experience includes advising on all aspects of legal compliance on advertising and promotions issues, and he frequently helps his clients create successful and legally compliant complex games of chance and skill. He is an expert in drafting and negotiating a wide array of agreements including talent agreements, all manner of licensing agreements, and media buying and traditional agency services agreements.

Mr. Lewczak is a frequent public speaker on advertising, marketing, promotions and social media issues, and he has written extensively on these topics.

Mr. Lewczak served as an adjunct professor at New York Law School, where he taught advertising, marketing and promotions law. Prior to joining Davis & Gilbert, he was the director of legal affairs at EMI-Capitol Music Group North America and a corporate attorney at Willkie Farr & Gallagher LLP.

Amy Mudge, Esq.

Amy Mudge is a partner in Venable's Advertising and Marketing Practice Group. She has a long history of representing clients in the Internet services, mobile, and digital media space, including the coordination of the firm's representation across multiple practice areas for Pokémon on the launch of GO. She also represents diverse clients in the consumer products and retail space, such as Kellogg and Henkel. Ms. Mudge represents clients before the Federal Trade Commission, Department of Justice, state attorneys general, and the National Advertising Division. She also has experience establishing effective compliance programs providing antitrust and marketing law training.

She is one of the youngest women individually ranked by Chambers USA nationally in Advertising, and is listed in Best Lawyers in America for Advertising Law, 2017, and Best Lawyers Business Edition's Women in Law, Advertising Law, 2017.

Ms. Mudge speaks and writes on advertising law issues frequently, and she is the co-editor of Venable’s blog about issues critical to advertising and consumer law,

Ariela Agosin

She is the head of the Intellectual and Industrial Property Group. Her practice focuses on matters involving unfair competition, antitrust, advertising law and intellectual property, including trademarks, patents, copyright, information technology, licensing, and litigation related to these matters, as well as brand protection in general.

Important publications and rankings such as Chambers & Partners, Best Lawyers, World Trademark Review, Managing Intellectual Property and IAM have recognized Ariela for her outstanding work in the area of intellectual property.

A graduate of the University of Chile’s School of Law and a Master of Law from St. Thomas University, Florida, USA, she is currently President for the Americas of the Global Advertising Lawyers Alliance (GALA), Chair of the Committee on Legislation and Regulation of the International Trademark Association (INTA) and a member of the same Committee of the American Association of Intellectual Property (ASIPI). She is also an Ethic Judge at the Ethics Tribunal of Chilean Bar Association.

Peter Le Guay

Peter specializes in advertising and intellectual property law and has over 20 years' experience in advising on and defending his clients' advertising claims and protecting, maintaining and enforcing their intellectual property rights. Whether it is negotiating the resolution of a regulatory investigation concerning marketing claims or advising on the results of a trade mark search, Peter applies his extensive knowledge and experience of the relevant legal issues in a pragmatic context consistently providing his clients with practical and result-orientated advice and solutions.

Peter is also a registered trade mark attorney and has a particular interest and depth of experience in trade marks and copyright. He manages the intellectual property portfolios of many global organizations, conducts intellectual property due diligence audits and drafts and negotiates complex intellectual property licenses and assignments.

Peter regularly advises on and drafts terms and conditions for a range of marketing and promotional devices, such as trade promotion lotteries and games of skill, cash back offers, discount offers and loyalty programs. He understands digital marketing and social media platforms and regularly provides advice in respect of privacy and spam issues, behavioral advertising, user generated content, jurisdictional issues and electronic direct marketing and drafts website development agreements, website terms of use, privacy and spam policies. He also regularly advises on and drafts comprehensive advertising agency, media consultancy and digital marketing agreements as well as talent and sponsorship agreements.

In addition to his transactional and advice based work, Peter is an experienced consumer protection and intellectual property litigator and regularly appears in the Federal Court in relation to competitor complaints concerning the Australian Consumer Law or trade mark disputes. He is experienced in dealing and negotiating with the Australian Competition and Consumer Commission on behalf of large multinationals concerning consumer protection issues as well as industry based complaint panels such as the Complaints Resolution Panel and the Advertising Standards Board. He also sits as a panel member on the Advertising Claims Board.

Peter is an active member of the International Trademark Association (INTA) and currently sits on one of their committees and is also a participating member of the Copyright Society of Australia and the Intellectual Property Society of Australia and New Zealand (IPSANZ).

Peter is responsible for the firm's membership of the Global Advertising Lawyers Alliance (GALA) and is president-elect of the Asia-Pacific region.

Lara Kayode

Ms. Lara Kayode is the founder and Managing Partner of the law firm of O. Kayode & Co based in Lagos, Nigeria.

An IP boutique firm, her practice covers both corporate and commercial matters, with a particular emphasis on industrial and intellectual property law, and alternative dispute resolution with a special interest in mediation.

Lara studied law at the University of Buckingham, England, and at the QMW University of London, where she obtained an LLM in intellectual property law in 1994. She was admitted as a solicitor and barrister of the Supreme Court of Nigeria in 1992.

She began her career as a practising lawyer in 1992 with one of the leading intellectual property law firms in Nigeria, and is today recognised as one of Nigeria’s leading trademark practitioners.

The firm manages trade mark, patent and design portfolios, for domestic and international clients respectively. The firm offers advice and solutions, for patent, trade mark and design challenges in the Nigerian and African environment. Lara has developed a growing enforcement department and has successfully handled counterfeiting cases defending world famous brands belonging to the firm's clients.

In the last few years, Lara has developed active and mutually beneficial relationships with associate firms in other African countries, enabling the firm to assist clients with IP challenges by rendering solutions in the ARIPO and OAPI treaty countries, Kenya, South Africa, Cape Verde, Ghana and Sierra Leone among others.

A CEDR-accredited mediator since 2005, Lara is a member of a number of associations including the Section of Business Law of the Nigerian Bar Association (NBA), PTMG, ITMA and AIPPI where she is now the treasurer of the Nigerian National Group.

An active and former board member at INTA, she has consistently served on numerous committees, including the Madrid Protocol Committee, Trade Mark Office Practices Subcommittee, the Information Resources Committee where she served as subcommittee chairperson for the Online Publication Subcommittee. She currently serves as the Treasurer of the AIPPI Nigeria National Group.

Lara is the current Chair of the INTA Global Advisory Council for Africa and the Asia and Africa Subcommittee of the Unreal Campaign Committee.

Lara has authored a number of articles on trademarks including "IP Management in Nigeria: Trademarks & Designs" (World IP Review); "The growing necessity for the protection for service marks in Nigeria"; and "The legal remedies plaintiffs have in Nigeria to protect their products and trademarks" (World IP Review).

Ignacio J. Randle

Ignacio J. Randle obtained his law degree from the Universidad Católica Argentina in 1986 and graduated as an LL.M. from the University of Chicago Law School in 1990. Previously, in 1989, he was awarded the Perez Companc Foundation Scholarship for Law and Economics.

Mr. Randle is managing partner at Randle Legal. He previously was a partner with important Argentine law firms. He also practiced as foreign attorney with BakerBotts’ Houston and Washington, DC offices and with McDermott, Will & Emery in Chicago.

Mr. Randle’s practice focuses primarily on international business transactions, with emphasis in natural resources, energy, infrastructure and environmental projects. He represents domestic and foreign companies doing business in Latin America, as well as Argentine companies pursuing business opportunities abroad.

Mr. Randle is a frequent speaker and organizer at domestic and international conferences on foreign investments, natural resources and sustainable development. He has published extensively in different countries and lectured at the Law School and the Business School in Buenos Aires, as well as in other fora in Argentina and abroad. He served as professor at the Universidad Católica Argentina, the Universidad Torcuato Di Tella and the Universidad del CEMA.

Mr. Randle is former President of the University of Chicago Alumni Club of Argentina and member of the advisory committee to the President of The University of Chicago. He is currently member to the Executive Committee.

Mr. Randle is current Council Member of the Section on Energy, Environment, Resources and Infrastructure, former Chair of the Mining Law Committee, former Chair of the Environmental Law Committee and former Officer of the Corporate Social Responsibility Committee of the International Bar Association.

Mr. Randle is current Chair of the Special Institute, former Co-chair of the International Section and former Trustee of the Rocky Mountain Mineral Law Foundation.

Mr. Randle is former Chair of the International Energy and Resources Committee, former Chair of the International Environmental Law Committee, and former Council Member of the Section of International Law of the American Bar Association.

He is member of the Bar of the City of Buenos Aires, the American Bar Association, and the International Bar Association.

Angus Forsyth

Angus Forsyth was admitted to practice as a solicitor in England in 1970 and in Hong Kong in 1971. He is the last of the original founders of the firm in 1978. He is a practicing Notary Public.

He has represented a wide range of private and corporate clients in all aspects of Commercial and Company, Mergers and Acquisitions, Regulatory Law of Insurance, Securities and Futures, Immigration, Intellectual Property and Information Technology.

He is a Former Council Member and Vice President of the Hong Kong Society of Notaries and of the Legal Practitioners Disciplinary Tribunal Panel. He is a member of the Legal Committee Member of The Hong Kong General Chamber of Commerce, Council member of The Hong Kong Internet Professionals Association, Hong Kong & Mainland Software Industry Cooperation Association, Member of the Companies Registry and Hong Kong Government Advisory Group on the rewrite of Hong Kong Company Law.

He serves as Trustee of the Hong Kong Arts Festival Trust and of the Association of the Friends of the Shanxi History Museum Trust.

Angus has acted as Honorary Legal Adviser to New Life Psychiatric Rehabilitation Association, Hong Kong Arts Festival Society Limited, Hong Kong Festival Fringe , Friends of the Hong Kong Museum of Art, Friends of the Art Gallery, Chinese University of Hong Kong and Royal Overseas League, Hong Kong Branch.

He has written articles and publications extensively on various different topics covered under Advertising Law, Commercial Law, Trade Descriptions Law, Trademark Law, Intellectual Property Law, Personal Data Privacy Protection under the law generally and on the Internet and on the Electronic Transactions Ordinance.

Legal Specialisations: A wide range of general commercial matters ranging from focus on the law of advertising and its controls in Hong Kong, personal data privacy legislation and the extensive related controls and observance; trade descriptions legislation for control and regulation of sale of goods and services in Hong Kong; to the regulatory law relating to securities, insurance, establishment and operation of charitable institutions of a public character and related charitable trusts.

Conor Griffin

Conor Griffin is a solicitor in the firm of Duncan Grehan & Partners and specializes in advertising and marketing law. He is an expert on providing clearance advice on advertising copy, advising on passing off, trademark infringement, competitions, promotions, lotteries, lottery licenses and transactions and documentation associated with the industry, agencies and advertisers.

Brenda Kahari

The Firm’s founder, Mrs. Brenda Kahari, is a graduate of University of Dayton (BA), Howard University Law Center (JD) (cum laude) and Georgetown University Law Center (LLM). She established her practice in 1986 after working for several years as a senior legal advisor and legislative drafter for the Ministry of Justice Legal and Parliamentary Affairs in Zimbabwe where she participated in the Commonwealth Secretariat of the United Kingdom course for legislative drafting and earned the Diploma for Legislative Drafting. She was appointed to the Legislative Drafting Committee for the Constitutional Commission for the first proposed amendments to the Constitution of Zimbabwe in 1999.

Since its beginning the Firm has focused its practice on intellectual property and commercial transactions. Mrs. Kahari is a regular speaker/ lecturer on topics related to intellectual property for several institutions including the World Intellectual Property Organization (WIPO), the International Trademark Association (INTA) and the African Regional Intellectual Property Organization (ARIPO). She is a Member of the Steering Committee (Board) for the Master in Intellectual Property (MIP) Degree at Africa University which is sponsored by WIPO, ARIPO and Africa University in Mutare, Zimbabwe. As an expert for WIPO Academy, she has been a guest speaker at Judicial Colloquiums on Intellectual property and events in several African States, including Kenya, Namibia, South Africa, Uganda and Zimbabwe. She is a tutor in the MIP programme as well as the Distance Learning courses for WIPO Academy. She has written articles and contributed to various publications: the INTA Bulletin; Country Guides; Opposition and cancellations (online publications); Worldwide Trademark Transfers and Assignments; Trademarks Throughout the World; articles to Mondaq Publication on regional systems for intellectual property protection in Africa as well as articles for the Global Advertising Lawyers Alliance (GALA) on intellectual property, brands and advertising. The Trademark Offices Practice Committee (TOPC), Subcommittee on Africa Trade Mark Office Relations, chaired by Mrs. Kahari, was designated by INTA to take the lead when it launched the INTA Initiative Africa Rising in 2012. She was appointed in 2014 to the Presidential Task Force on Building Bridges and in 2015 as the Co-Chair for Africa Forum 2016. She was appointed to a three year terms as a member of the Board of Directors of INTA commencing January 2015.

Ewa Skrzydlo-Tefelska

She graduated with a law degree from the M. Sklodowska-Curie University in Lublin in 1979, receiving her doctorate in international private law from the same school in 1987, she was awarded her post-doctorate degree (habilitation) in 2013. Mrs. Skrzydlo-Tefelska studied for several years in France and maintains contacts with universities in Paris, Lorraine, lecturing at these institutions and making regular contributions to French legal periodicals and scientific publications. She has also studied in the United States and at the Hague Academy of International Law.

Practice of Dr. Skrzydlo-Tefelska focuses on counseling and litigation in patent and trademark protection law, advertising, marketing and sales promotion law as well as dealing with cases involving application of EU law in Poland. She was admitted to the bar in 1995 and has been associated with SK&S since 1999. She became a partner in 2006. Dr. Skrzydlo-Tefelska is an author of books and articles on various aspects of EU law, especially involving issues of industrial property protection and advertising. She is involved in professional training of judges, advocates and legal advisors on EU law. Dr. Skrzydlo-Tefelska is a frequent speaker in congresses and seminars devoted to the subjects related to her professional expertise. She is also giving lectures on EU law and various aspects of Polish law at some French universities. She is a member of International Trademark Association, International Association for the Protection of Intellectual Property (AIPPI) and since 2003 she is a member for Poland of the Global Advertising Lawyer's Alliance.

Uri Weinstok

Uri Weinstok is a partner of BLP. A recognized consumer protection and IP expert, Uri is also the former Chairman of the Costa Rican Competition Authority and an international consultant for the World Bank and for the United Nations Conference on Trade and Development (UNCTAD).

Uri's publication on consumer protection, the Handbook of Good Commercial Practices Towards Consumers was adopted by the Costa Rican Consumer Protection Authority as their official guide book for the private sector.

Practice areas:

  • Advertising, Marketing and Promotional Law
  • Consumer Protection
  • Competition / Antitrust
  • Unfair Competition
  • Trademark Prosecution and Litigation
  • Intellectual Property Enforcement and anti-counterfeiting
  • Alternative Dispute Resolution
  • Licensing and Franchising

Uri’s practice includes complex trademark and copyrights litigation, advertising law, consumer protection law, and competition / antitrust law. He has litigated in leading cases in advertising and unfair competition issues. He advises local and international clients in issues related to consumer, competition, promotions, and advertising law issues. In addition, he represents clients in IP litigation and enforcement matters.

He has written numerous articles and spoken at several conferences on advertising, consumer and intellectual property law issues. Uri was named as one of the “40 under 40” most successful professionals by Costa Rica’s main financial newspaper, El Financiero.

Uri is active in International Trademark Association, where he is a member of the Anti-counterfeiting Committee as well a member of the Panel of Mediators.

He graduated with honors from the Universidad de Costa Rica (1996), and obtained a Postgraduate Diploma in Competition Law from King’s College, University of London (2001).

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