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Global Advertising: Advertising Law in Italy

SKU: ADV800
Total Credits
1 - 1.2
Price$50
  • Online Access
  • Smartphone
  • iPad/iPod/Tablets
  • CDs/DVDs

Description

With the ever-increasing importance of the web, and social media in particular, as a tool to market consumers, advertising is rarely confined by national borders. As companies think about communicating with a broader range of consumers, throughout the world, it is critical for them to understand the key rules governing advertising globally.

This CLE program, co-sponsored by the Global Advertising Lawyers Alliance, will provide an overview of the rules governing advertising to consumers in Italy, with a special emphasis on social media.

Topics include:

  • How is advertising regulated in Italy?
  • Are there certain types of advertising practices that are specifically regulated (e.g., text message advertising)?
  • How does the government enforce advertising laws? What are the potential remedies?
  • Does Italy have a primary advertising self-regulation system?
  • What are Italy’s rules regarding price advertising?
  • Are there any rules that are particular to the culture of Italy which affect advertising (e.g. Swedish gender equality law)?

Lecturer Bios

Jeffrey A. Greenbaum, Esq.

Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him "Advertising Lawyer of the Year" in the New York metro area for 2015.

Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.

Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law.

He is also a Director of the Brand Activation Association (formerly, the PMA), and has also served as a member of the BAA's Executive Committee. He is also a member of the BAA's Government and Legal Affairs Committee. He was also Co-Chair of the 2007 PMA law conference.

Mr. Greenbaum has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. For more than a decade, he has also chaired the New York City Bar’s annual “Hot Topics in Advertising” program. He has also served on the INTA Nontraditional Marks Committee and is a member of ASIPI.

Mr. Greenbaum is a frequent speaker on advertising issues. He has spoken at the Federal Trade Commission’s "Protecting Kids' Privacy Online" workshop, the "FTC at 100" workshop, the FTC's "Rebate Debate" workshop, and at the FTC's "Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers" program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, INTA, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the American Bar Association, the New York City Bar, the New York County Lawyers Association, the New York State Bar Association, the Washington State Bar Association, and others.

Mr. Greenbaum is a member of the Dean's Advisory Council at the University of Michigan Law School. He has served as an adjunct faculty member at Parsons School of Design. He has also spoken at programs sponsored by Columbia University, New York University, New York Law School, Brandeis University, and University of Kansas.

Mr. Greenbaum has been quoted in publications such as The New York Times, The Washington Post, Bloomberg, Advertising Age, Adweek, Creativity, Marketing News, Digiday, Sports Business Global, Kiplinger, Media Post, Electronic Retailer, Advertising Compliance Service, LA Biz Journal, The National Law Journal, Antitrust, and Corporate Counsel. He has appeared on the CBS "Early Show" and Bloomberg Law. He is the author of the chapter "Specific Corporate Compliance Challenges by Practice Area: Advertising" in Corporate Compliance Practice Guide: The Next Generation of Compliance (LexisNexis, 2009). He is also the author of the chapter "Developing an Advertising Compliance Program" in Advertising and Marketing Litigation Best Practices (Aspatore, 2007). He has also served as the "Legalease" columnist for Shoot magazine.

Felix Hofer, Esq.

Born in 1948 in Merano (Italy), Felix achieved a cum laude degree from the Faculty of Jurisprudence - University of Florence in 1971, then trained as a lawyer and was registered to the Florence Bar in 1974. He's admitted to appear and defend before the Italian Supreme Court and all other Superior Jurisdictions since 1988. He is a founding partner of the Florence based law firm Hofer Loesch Torricelli, which provides legal services to domestic and foreign clients whose businesses require legal assistance either under the so-called "Community Law" (i.e. the Directives and Regulations issued by the European Union) or Italian regulations (national as well as local). Having acted for almost 20 years - and still acting - as general counsel for a number of local municipalities, Felix Hofer has also achieved significant experience in the area of regulated businesses from both sides, the inside one (under the public administration's perspective as to reviewing and approval procedures as well as to handling administrative proceedings) and the outside one (from the position of the applicant seeking official approval or initiating administrative procedures with a local authority).



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