A Review of the New FTC Guidance on Disclosures in Digital Advertising


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About This Course

With marketing campaigns appearing on multiple platforms, and with consumers viewing these campaigns on screens of all sizes, it is a challenge for advertisers to ensure that their disclosures meet legal requirements. Updating guidance last issued in 2000, the FTC has just issued new staff guidance, .com Disclosures: How to Make Effective Disclosures in Digital Advertising. Listen as two of the country's leading marketing law experts give a rundown of the new guidelines and what you need to know.

Topics include:

  • Making online disclosures "clear and conspicuous"
  • Advertising across multiple platforms
  • What to do when disclosures just don't fit in the space you have
  • The FTC's new "as close as possible" standard
  • New guidance about labeling hyperlinks
  • Website revisions that may be required
  • When can pop-ups be used for disclosures
  • Disclosures on space-constrained platforms, such as Twitter
  • The importance of assessing the effectiveness of disclosures
  • And much more...

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