A Funny Thing Happened on the Way to the Courthouse


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About This Course

Do you need to substantiate anything in that very funny commercial you are planning? It is easy to assume that a funny ad is just “puffery.” After all, no reasonable consumer would take it seriously, right? Well, what happens if it isn’t funny? How do you rely on humor to ensure that no claims requiring substantiation are communicated? In this CLE, Rick Kurnit will recount the cases where humor won the day for the advertiser -- and those where the final advertising did not leave the judge laughing at all. Come and learn how the analysis of puffery, demonstrations, and endorsements changes in the context of humorous advertising.

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