Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities


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About This Course

The integration of brands into content, entertainment, media, and websites is the goal of most advertisers today. Content providers are under tremendous pressure to push the envelope on separating editorial from advertising. Marketing communications are being created by the media. Sponsorships and adjacencies abound. These changes in how brands are relating to and creating content create new risks for both publishers and brands.

Don't miss this presentation by one of the country's top advertising lawyers Rick Kurnit, as he discusses the ever-changing landscape and the risks and liabilities that you face.

Topics include:

  • Developing trends in integration and sponsored content
  • Recent cases and regulatory changes
  • Potential liability for publishers and brands
  • Best practices in native advertising
  • Right of Publicity claims arising from integrating branding into editorial content
  • Lanham Act liability
  • Problems for the Legal Department in effecting oversight

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