Attorneys today face increasing pressure to market their practices effectively while staying within the bounds of professional responsibility. This CLE program provides a comprehensive review of the ethical framework governing attorney advertising and client communications, with practical guidance on how to promote your practice without running afoul of the rules.

Participants will examine the requirements of Rules 7.1–7.5, as well as Rules 5.7 and 5.8, and consider how proposed amendments may impact future marketing strategies. The program then explores common and emerging forms of legal marketing—from traditional advertising and newsletters to digital platforms, websites, SEO, and social media—highlighting both opportunities and risks. Practical techniques for ethically leveraging earned media, content writing, and marketing materials will also be discussed.

The session concludes with a review of recent disciplinary decisions to illustrate how the rules are being applied in practice, followed by an open Q&A