Missouri MCLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for Missouri. Please make your selection below of Missouri CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
MCLE Courses Available on DVDs, Audio CDs, USB Stick, Online & iOS/Android App and Live Webinars!
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On-DemandCD/DVD/USB, Online, iOS/Android App
Trademark Basics for Corporate Counsel
Look behind any new product launch, co-venture, or marketing campaign - and you're likely to find valuable trademarks. Indeed, the acquisition, protection and licensing of trademark rights is often mission-critical. While most companies have counsel that specialize in trademark law, to do their jobs well, non-IP practitioners need to understand the area too. Join Frankfurt Kurnit's Catherine M. C. Farrelly and Donna A. Tobin for a CLE presentation explaining trademark essentials in plain Engli... More Info
$501.25General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
Website Terms of Use and Privacy Policies
The vast majority of businesses sponsor a website intended to help market their goods and services. Most of these websites include a section denominated as “Terms of Use” or “Terms of Service.” The Terms of Use purport to act as a contract between website sponsor and the users. That contract can be very important to all website sponsors, but especially so for websites where goods are sold. Unfortunately, the Courts have held that Terms of Use will not be enforceable unless certain procedures a... More Info
$501.25General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
Now I Know My SDKs: Legal Considerations for Use of Tracking Tech for Analytics & Advertising
This CLE program will explore privacy and advertising considerations around the use of Software Development Kits (SDKs) and related tracking technologies in your apps. We will explore all things SDK including: What are SDKs and how do companies use them for analytics, advertising, and other functionalities? Why are third party SDKs resulting in lawsuits and PR concerns? For example, Zoom’s use of the Facebook SDK led to legal claims. What type of notice and choice do SDKs require... More Info
$501.3General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
Stranger Than Fiction 2.0: True Crime Legal Issues
The popular demand for true-crime content continues to be a sustained force in the entertainment industry. But as production companies and networks push the boundaries to distinguish themselves from the crowd, clients need advice to ensure that they don’t take on unnecessary risk while chasing the next big hit. Topics include: Tips for negotiating law enforcement access agreements What to know when obtaining materials from law enforcement Managing the risk of defamation and right of... More Info
$501.3General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
Sports Marketing & Media's Top Legal Issues: Analyzing the Past and Preparing for the Future
Sports are a powerful part of many marketing and media planning arsenals. Yet recent cases show that even the most experienced marketers and properties can fall into legal traps when marketing around sports events. Misunderstanding governing body rules, local practices, and evolving intellectual property law can crater deals, strain relationships and lead to expensive disputes. With so much at stake, brands, agencies, properties, and athletes need to know when they are exposing themselves to t... More Info
$501.4General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
Unfair, Deceptive, or Abusive Acts or Practices: “I’ll Know It When I See It…”
Welcome to Unfair, Deceptive, or Abusive Acts or Practices (UDAAP). UDAAP is arguably the most important regulation in the mortgage industry. UDAAP impacts every other lending regulation (marketing, fair lending, licensing & communication…) and it impacts every part of the lending cycle (advertising thru servicing closed loans.) What makes this regulation so difficult for mortgage lenders is that it is very subjective (“reasonable consumer” point of view) and is very difficult to defend agains... More Info
$501.4General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
"Ambush Marketing" and the Olympic Games: Drawing the Lines for Advertisers, Official Sponsors, and Rights Holders
Events like the Olympics, FIFA World Cup, and Super Bowl also feature competition among brand marketers and rights holders - specifically, the high-stakes battles between non-sponsoring brands and official event sponsors. How can brands reference these events? What event symbols may marketers safely use without permission? How can official rights holders and exclusive sponsors protect their investment? Frankfurt Kurnit's Christopher Chase will provide a rundown of the laws governing ambush mar... More Info
$751.5General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
A Funny Thing Happened on the Way to the Courthouse
Do you need to substantiate anything in that very funny commercial you are planning? It is easy to assume that a funny ad is just “puffery.” After all, no reasonable consumer would take it seriously, right? Well, what happens if it isn’t funny? How do you rely on humor to ensure that no claims requiring substantiation are communicated? In this CLE, Rick Kurnit will recount the cases where humor won the day for the advertiser -- and those where the final advertising did not leave the judge... More Info
$751.5General Credits -
On-DemandCDs, DVDs, USB Stick
Advertising and Fashion; Web 3.0
Join a panel of experts as they discuss advertising for the fashion industry in the digital age. Learn how the fashion industry is using social network services, tracking users online and behavioral advertising. Understand the FTC’s regulations for endorsements, celebrity endorsements and testimonials in endorsements, as well as the FTC’s enforcement efforts. The panel will also discuss liability in advertising and best practices for the fashion industry. More Info
$751.5General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
Beyond the Printed Page: An Overview of Licensing Comic Book Properties to the Film, Television Industries
Guardians of the Galaxy; Wonder Woman; Riverdale; The Tick; Deadpool — comic book properties dominate film, television, mobile apps, and videogames. They are the driving force behind the hottest toys and apparel for the holidays. Comic book properties are also ripe for being turned into unlicensed derivative works, such as fan-art and fan-merchandise, often giving rise to infringement suits. This CLE will introduce lawyers to key issues involved in the audiovisual and merchandise licensing of... More Info
$751.5General Credits