Missouri MCLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for Missouri. Please make your selection below of Missouri CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
MCLE Courses Available on DVDs, Audio CDs, USB Stick, Online & iOS/Android App and Live Webinars!
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On-DemandCD/DVD/USB, Online, iOS/Android App
Legal Issues Related to Launching a Global Advertising Campaign
There isn’t much in the media that isn’t global these days, and that includes advertising campaigns. But working on an advertising campaign with a global reach may have ramifications that wouldn’t apply on a national scale. This CLE course will explain the primary issues to be aware of when working on a global advertising campaign as well as strategies for working with local counsel in other countries. The use of influencers, global sweepstakes and contests and how to conduct social media campai... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
Municipal Rules and 529 Plans Update
The MSRB (Municipal Securities Rulemaking Board) substantially amended its rules for municipal dealers’ advertising and adopted a brand new standard for municipal advisors’ advertising. The MSRB also adopted formal guidance for both dealers and advisors’ use of social media. The municipal securities advertising rules have changed. This CLE Lecture will assist in learning how the regulators are applying the modernized standards including the new rule for municipal adviser firms. The... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities
The integration of brands into content, entertainment, media, and websites is the goal of most advertisers today. Content providers are under tremendous pressure to push the envelope on separating editorial from advertising. Marketing communications are being created by the media. Sponsorships and adjacencies abound. These changes in how brands are relating to and creating content create new risks for both publishers and brands. Don't miss this presentation by one of the country's t... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
Navigating Your Company Through a World of Big Copyright Damages: An Insider's Look
In a world where movies, television, music, books, online content and other media comprise the most valuable assets owned by many companies and individuals, the risks and rewards of copyright infringement have never been higher. Large copyright damage awards are making headlines, with songwriters, photographers, and other rights holders winning multimillion dollar judgments against alleged infringers. In many cases the winners also received their attorneys' fees. The prospect of dealin... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
Thinking about IP Rights in Social Media Marketing & other Global Campaigns
This CLE course is presented by a panel of lawyers representing six countries and will discuss trademark, copyright, and right of publicity issues that may apply to global social media campaigns and internet ad campaigns. The course will explain jurisdiction as it applies to online campaigns and consent requests for user-generated content as well as whether it is permissible to require contestant entrants to relinquish rights to their entries. More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
A Corporate Counsel Song and Dance: Keeping your Corporation in Tune and Out of Court
Since the advent of the Internet, the use of copyrighted materials by corporations has exploded. Use of music on “hold” buttons, on websites, during holiday parties, and even at DeeJay events celebrating companies’ milestones permeates the corporate culture today. Attorneys counseling corporations - - whether in-house or outside counsel - - are nowadays regularly confronted with challenges from within their own marketing and promotion departments that they had never had to face before - - no... More Info
$501.2General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
A Primer on Trademarks: What Every Practitioner Needs to Know
In today’s digital world, trademark protection is increasingly critical and complex. This fascinating CLE course will delve into the issue of trademark and over all of the basics issues needed to understand and protect trademarks. The course will explain what trademarks are, review the different types, and explain which terms or images are registrable, the benefits to registered trademarks and how to best prevent infringement. The registration process and available resources will also... More Info
$501.2General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
Ad Review Workshop: Part 1
During this highly interactive and dynamic session, attendees apply FINRA advertising rules to several mock advertisements and uncover the hidden concerns. Attendees work in small groups and present their findings to fellow participants, while moderators present the regulatory perspective, clarify any misperceptions and answer questions. More Info
$501.2General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
Advertising Compliance Boot Camp: Fundamentals of FINRA Rule 2210
This CLE course is designed for compliance and marketing professionals who are new to FINRA’s advertising rules or experienced practitioners interested in a refresher. A panel of FINRA professionals provides an overview of FINRA’s Communications With the Public rule, including filing requirements, internal approval and supervision, and content standards. Panelists answer questions about how to apply the rules to financial services communications and marketing materials while offering tips on h... More Info
$501.2General Credits -
On-DemandCD/DVD/USB, Online, iOS/Android App
Advertising Compliance Bootcamp: Select Topics
This panel will discuss examples of content violations, disclosure and performance standards of SEC Rules, standards for variable insurance product communications, guidance with respect to options communications, presentation of rankings, the core concepts of social media and digital communications, and a list of basic “do’s” and “don’ts.” By the end of the session, you will be able to: Comply with the content standards of FINRA Rule 2210. Apply the: SEC Rules to investment company... More Info
$501.2General Credits