Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities

The integration of brands into content, entertainment, media, and websites is the goal of most advertisers today. Content providers are under tremendous pressure to push the envelope on separating editorial from advertising. Marketing communications are being created by the media. Sponsorships and adjacencies abound. These changes in how brands are relating to and creating content create new risks for both publishers and brands. Don't miss this presentation by one of the country's t... More Info