Michigan CLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for Michigan. Please make your selection below of Michigan CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
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The Googled Verdict: Jury Impartiality in the Search Engine Age
Easy access to information has many benefits. We are more informed, more aware and hopefully more knowledgeable about what is happening in our neighborhoods, our cities and around the world. And yet, our easy access to information can have a disabling effect on one of the country’s most venerable institutions—the legal process’ trial by jury. A juror’s ability to search for information on the court case he is sitting on raises serious questions about impartiality, courtroom control and the jud... More Info
$501General Credit -
A Funny Thing Happened on the Way to the Courthouse
Do you need to substantiate anything in that very funny commercial you are planning? It is easy to assume that a funny ad is just “puffery.” After all, no reasonable consumer would take it seriously, right? Well, what happens if it isn’t funny? How do you rely on humor to ensure that no claims requiring substantiation are communicated? In this CLE, Rick Kurnit will recount the cases where humor won the day for the advertiser -- and those where the final advertising did not leave the judge... More Info
$501.25General Credits -
Legal Compliance for Cause Marketing Campaigns
Today, many leading advertisers create marketing campaigns to support charitable causes – burnishing brand image while boosting sales. But just because a feel-good campaign supports a charity doesn’t mean the venture participants get a pass on legal compliance. State and federal regulators have always kept an eye on these so-called “commercial co-ventures” ensuring charities are properly registered, that support goes where it’s supposed to go, and that advertising is not misleading consumers.... More Info
$501General Credit