Connecticut MCLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for Connecticut. Please make your selection below of Connecticut CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
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Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities
The integration of brands into content, entertainment, media, and websites is the goal of most advertisers today. Content providers are under tremendous pressure to push the envelope on separating editorial from advertising. Marketing communications are being created by the media. Sponsorships and adjacencies abound. These changes in how brands are relating to and creating content create new risks for both publishers and brands. Don't miss this presentation by one of the country's t... More Info
$501General Credit -
Navigating Your Company Through a World of Big Copyright Damages: An Insider's Look
In a world where movies, television, music, books, online content and other media comprise the most valuable assets owned by many companies and individuals, the risks and rewards of copyright infringement have never been higher. Large copyright damage awards are making headlines, with songwriters, photographers, and other rights holders winning multimillion dollar judgments against alleged infringers. In many cases the winners also received their attorneys' fees. The prospect of dealin... More Info
$501General Credit -
Now I Know My SDKs: Legal Considerations for Use of Tracking Tech for Analytics & Advertising
This CLE program will explore privacy and advertising considerations around the use of Software Development Kits (SDKs) and related tracking technologies in your apps. We will explore all things SDK including: What are SDKs and how do companies use them for analytics, advertising, and other functionalities? Why are third party SDKs resulting in lawsuits and PR concerns? For example, Zoom’s use of the Facebook SDK led to legal claims. What type of notice and choice do SDKs require... More Info
$501General Credit -
Protecting Your Brand During a Pandemic
Protecting your brand and reputation is always important. But when a pandemic makes compliance with use and filing deadlines impossible, cancels licensing opportunities, and all but closes the courts -- how do you inoculate your most valuable assets against harm? Listen as two of the country’s leading trademark and brand management lawyers provide tips for brand stewards managing in a time of crisis. Topics include: Navigating force majeure when obligations are made impossible by healt... More Info
$501General Credit -
Redefining Communications Compliance for the Digital Age
As we rely increasingly on mobile apps, social media, and other digital channels to communicate, how are firms addressing the compliance challenges and opportunities these media offer? Learn with industry and FINRA experts about how to navigate the increasingly complex landscape of firm communications with the public. Panelists cover lessons learned from FINRA’s ”finfluencer” targeted examinations, recent enforcement activity around off-channel communications, and how practitioners are approac... More Info
$501General Credit -
RegTech in Advertising and Compliance and Beyond
RegTech (Regulatory Technology) is more than a buzzword, it is a real movement that is already having an impact on regulatory compliance. This CLE lecture will give you insight on innovative technologies being used to develop more effective, efficient, and risk-based compliance programs in the area of communications with the public. This CLE lecture will discuss how RegTech tools are helping address new challenges and regulatory implications associated with supervision, vendor management, da... More Info
$501General Credit -
Section 230: Kings of the Internet
Section 230 of the Communications Decency Act (“CDA”) grants immunity from civil liability to the heads of online social media companies, empowering them to delete, modify or censor material they deem “objectionable,” or even ban or de-platform individuals at their discretion. They can do all this even if the material deleted “is constitutionally protected.” Since online platforms have become a main source of information for most of the world, this means that a few individuals are th... More Info
$501General Credit -
Social Media and the Rise of the Finfluencers
Human behavior has evolved as a result of the pandemic. For the financial services industry, the rapid acceleration of digital adoption has dramatically changed the way we engage with each other and our clients. Join FINRA staff and industry panelists as they discuss how social media and social media influencer are affecting the industry. Panelists discuss new developments, effective compliance practices, and how their firms are managing social media obligations. After attending t... More Info
$501General Credit -
Stranger Than Fiction 2.0: True Crime Legal Issues
The popular demand for true-crime content continues to be a sustained force in the entertainment industry. But as production companies and networks push the boundaries to distinguish themselves from the crowd, clients need advice to ensure that they don’t take on unnecessary risk while chasing the next big hit. Topics include: Tips for negotiating law enforcement access agreements What to know when obtaining materials from law enforcement Managing the risk of defamation and right of... More Info
$501General Credit -
The Ethics of Social Media and Attorney Competency
Join us for a CLE program exploring the requirements for ethically using social media to build your referral network and the interplay of Rules of Professional Conduct on advertising, solicitation and attorney communications. This program will cover the Rules of Professional Conduct related to advertising and marketing on the internet, and how the ethics rules have not yet caught up with new technology. More Info
$501Ethics Credit