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California CLE - Media and Advertising Courses

This is a listing of Media and Advertising CLE Courses for California. Please make your selection below of California CLE courses. Our courses are available on CDs, DVDs, Online & Mobile App. Click "Add" to purchase Individual CLE Courses. For more information about a particular CLE course, click on a course name.

Media and Advertising Courses

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Ethics & Specialty
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Stranger Than Fiction 2.0: True Crime Legal Issues

The popular demand for true-crime content continues to be a sustained force in the entertainment industry. But as production companies and networks push the boundaries to distinguish themselves from the crowd, clients need advice to ensure that they don’t take on unnecessary risk while chasing the next big hit. Topics include: Tips for negotiating law enforcement access agreements What to know when obtaining materials from law enforcement Managing the risk of defamation and right of...

General Credits
1
Price$50

An Attorney’s Guide to Online Defamation & Website Removal

This CLE lecture will provide you with a thorough overview of the developing area of internet defamation. It will focus on how an internet defamation case begins and the different strategies to resolve it. You will learn how to identify and address defamation attacks from likely perpetrators and motives. You understand how free speech online applies to individuals in defamation cases and will teach you pitfalls to avoid in your own lawsuit (if that’s the route taken). By looking at authentic cas...

General Credits
1
Price$50

A Corporate Counsel Song and Dance: Keeping your Corporation in Tune and Out of Court

Since the advent of the Internet, the use of copyrighted materials by corporations has exploded. Use of music on “hold” buttons, on websites, during holiday parties, and even at DeeJay events celebrating companies’ milestones permeates the corporate culture today. Attorneys counseling corporations - - whether in-house or outside counsel - - are nowadays regularly confronted with challenges from within their own marketing and promotion departments that they had never had to face before - - no...

General Credits
1
Price$50

Legal Issues Related to Launching a Global Advertising Campaign

There isn’t much in the media that isn’t global these days, and that includes advertising campaigns. But working on an advertising campaign with a global reach may have ramifications that wouldn’t apply on a national scale. This CLE course will explain the primary issues to be aware of when working on a global advertising campaign as well as strategies for working with local counsel in other countries. The use of influencers, global sweepstakes and contests and how to conduct social media campai...

General Credits
1
Price$50

Thinking about IP Rights in Social Media Marketing & other Global Campaigns

This CLE course is presented by a panel of lawyers representing six countries and will discuss trademark, copyright, and right of publicity issues that may apply to global social media campaigns and internet ad campaigns. The course will explain jurisdiction as it applies to online campaigns and consent requests for user-generated content as well as whether it is permissible to require contestant entrants to relinquish rights to their entries.

General Credits
1
Price$50

8 Privacy and Advertising Tips for the Games Industry

This CLE program presented by Gregory Boyd and Daniel M. Goldberg will discuss the most relevant privacy issues involving video games and online advertising. The topics include: GDPR's impact on online advertising, the anticipated impact of the California Consumer Privacy Act and the increased focus by regulators, consumer advocates, academia, and the media on issues like geolocation and youth audiences.

General Credits
1
Price$50

18 for '18: Sports Marketing & Media's Top Legal Issues from 2018

Sports are a powerful part of many marketing and media planning arsenals. Yet recent cases show that even the most experienced marketers and properties can fall into legal traps when marketing around sports events. Misunderstanding governing body rules, local practices, and evolving intellectual property law can crater deals, strain relationships and lead to expensive disputes. With so much at stake, brands, agencies, properties, and athletes need to know when they are exposing themselves to t...

General Credits
1.25
Price$50

Advertising Law in Russia

Advertising has become a global endeavor, marketing to consumers far beyond national borders via the web and social media. As a result, companies need to be well-versed in rules governing global advertising. This CLE course will provide a comprehensive review of these rules and regulations. Co-sponsored by the Global Advertising Lawyers Alliance, the course will specifically address advertising and marketing to consumers in Russia.

General Credits
1
Price$50

Litigation Ethics Summit: I Walk the Line

Applying ethics rules to real-world litigation can be daunting. Your clients want you to push the limits. Technology speeds everything up. And every time you open the Law Journal it's filled with malpractice cases, fee battles, pay equity claims, disqualification motions and partnership disputes. To understand your obligations and manage all the risks you need to keep up with new rules and opinions. This Litigation Ethics Summit presented by Frankfurt Kurnit Klein & Selz, will ident...

Ethics Credits
1.75
Price$75

Comic Book Contract Negotiation and Drafting Practicum

This CLE program will do a deep-dive into the three agreements every lawyer must know when representing a comic book creator: the artist services agreement, the comic book publishing agreement, and the motion picture option/purchase agreement. Facilitated by seasoned comic book publishing attorneys, attendees will get a chance to issue-spot, draft, and engage in mock negotiations. Some of the Issues explored in this second CLE: Negotiation and drafting of the artist services agreement...

General Credits
1.75
Price$100
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