"Ambush Marketing" and the Olympic Games: Drawing the Lines for Advertisers, Official Sponsors, and Rights Holders

SKU: ADV1900

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About This Course

Events like the Olympics, FIFA World Cup, and Super Bowl also feature competition among brand marketers and rights holders - specifically, the high-stakes battles between non-sponsoring brands and official event sponsors. How can brands reference these events? What event symbols may marketers safely use without permission? How can official rights holders and exclusive sponsors protect their investment? Frankfurt Kurnit's Christopher Chase will provide a rundown of the laws governing ambush marketing - with a special focus on the 2016 Olympic Games in Brazil.

Topics include:

  • defining ambush marketing
  • real-world cases and recent enforcement examples
  • when can a non-sponsor legally associate with an event
  • getting authorization to use event symbols and other intellectual property
  • how exclusive sponsors and other rights holders can protect their investments
  • Brazil's World Cup General Law, Brazil's Olympic Act, and other event-based regulations
  • planning for the 2016 Olympic Games
  • and much more...

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