Sports Marketing & Media's Top Legal Issues: Analyzing the Past and Preparing for the Future

SKU: IP6600

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About This Course

Sports are a powerful part of many marketing and media planning arsenals. Yet recent cases show that even the most experienced marketers and properties can fall into legal traps when marketing around sports events. Misunderstanding governing body rules, local practices, and evolving intellectual property law can crater deals, strain relationships and lead to expensive disputes. With so much at stake, brands, agencies, properties, and athletes need to know when they are exposing themselves to these unnecessary risks. But how?

Topics include:

  • The revised Rule 40 and its impact on Olympic-related marketing
  • Harnessing viral content while acknowledging its risks
  • FTC enforcement against influencers and native advertising
  • Sports betting marketing trends
  • Athletes and their trademarks
  • Sports marketing campaign slogan issues
  • Establishing new leagues: the demise of the AAAF and the introduction of the XFL
  • The emergence of non-traditional sponsorship categories
  • And much more

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