This CLE program provides an in-depth examination of legal standards and strategies for litigating class actions involving deceptive consumer labeling. Participants will learn how to effectively plead claims at the Rule 12(b)(6) stage, with a focus on the “reasonable consumer” standard, the legal weight of front-label representations versus back-label disclosures, and the role of ambiguity in label interpretation. The course will also address common defense tactics, including safe harbor and federal preemption arguments, and how to overcome them using established case law. Attendees will explore key precedents from the Ninth Circuit and other jurisdictions, gaining practical insights into framing allegations, anticipating challenges, and avoiding dismissal. Designed for attorneys handling consumer protection and false advertising matters, this course enhances both doctrinal understanding and practical litigation skills, equipping practitioners to more effectively represent consumers in deceptive labeling class actions.