This CLE course will help educate businesses and business counsel on key considerations when selecting a distinctive brand for the business’ services and products. In addition, Mr. Popowitz will discuss how a business can protect the brands they create, such as federal and state trademark registrations. As businesses operate and expand, they should continually look to grow their brands to make the brands more recognizable to the public, which in turn creates value. Lastly, Mr. Popowitz will go over ways businesses should monitor theirs brands to be aware of possible infringement, and highlight enforcement mechanisms to stop infringement.