Sports are a powerful part of many marketing and media planning arsenals. Yet recent cases show that even the most experienced marketers and properties can fall into legal traps when marketing around sports events. Misunderstanding governing body rules, local practices, and evolving intellectual property law can crater deals, strain relationships and lead to expensive disputes. With so much at stake, brands, agencies, properties, and athletes need to know when they are exposing themselves to these unnecessary risks. But how?

This CLE program will discuss 18 for ‘18 — a review of 18 significant legal issues for the sports marketing and media industry.

Topics include:

• Ambush marketing at the Olympics, World Cup, and other major events
• Interpreting FIFA rules
• Athlete apparel and gear that raise red flags
• When individual and national team rights collide
• Recent sports copyright and trademark disputes
• Promotion ideas to avoid
• What the broader legalization of sports gambling will bring
• And much more