Pennsylvania CLE - Media and Advertising Courses
CLE Courses Available on DVDs, Audio CDs, USB Stick, Online & iOS/Android App and Live Webinars!
Instantly Print Your CLE Certificates
-
On-DemandCD/DVD/USB, Online, iOS/Android App
"Ambush Marketing" and the Olympic Games: Drawing the Lines for Advertisers, Official Sponsors, and Rights Holders
Events like the Olympics, FIFA World Cup, and Super Bowl also feature competition among brand marketers and rights holders - specifically, the high-stakes battles between non-sponsoring brands and official event sponsors. How can brands reference these events? What event symbols may marketers safely use without permission? How can official rights holders and exclusive sponsors protect their investment? Frankfurt Kurnit's Christopher Chase will provide a rundown of the laws governing ambush mar... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
8 Privacy and Advertising Tips for the Games Industry
This CLE program presented by Gregory Boyd and Daniel M. Goldberg will discuss the most relevant privacy issues involving video games and online advertising. The topics include: GDPR's impact on online advertising, the anticipated impact of the California Consumer Privacy Act and the increased focus by regulators, consumer advocates, academia, and the media on issues like geolocation and youth audiences. More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
A Corporate Counsel Song and Dance: Keeping your Corporation in Tune and Out of Court
Since the advent of the Internet, the use of copyrighted materials by corporations has exploded. Use of music on “hold” buttons, on websites, during holiday parties, and even at DeeJay events celebrating companies’ milestones permeates the corporate culture today. Attorneys counseling corporations - - whether in-house or outside counsel - - are nowadays regularly confronted with challenges from within their own marketing and promotion departments that they had never had to face before - - no... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
A Funny Thing Happened on the Way to the Courthouse
Do you need to substantiate anything in that very funny commercial you are planning? It is easy to assume that a funny ad is just “puffery.” After all, no reasonable consumer would take it seriously, right? Well, what happens if it isn’t funny? How do you rely on humor to ensure that no claims requiring substantiation are communicated? In this CLE, Rick Kurnit will recount the cases where humor won the day for the advertiser -- and those where the final advertising did not leave the judge... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
A Legal Guide to Social Media Advertising around the Globe
Truth in advertising becomes even more complicated when social media is thrown into the mix. In this format, what exactly constitutes advertising, and what are the rules that advertisers muse adhere to? This CLE course will offer a detailed look at advertising in the social media age and include discussions of transparency, sponsorship, endorsements, user-generated content, and affiliate marketing. The course will provide an overview of FTC guidelines and case studies describing how those gui... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
A Primer on Trademarks: What Every Practitioner Needs to Know
In today’s digital world, trademark protection is increasingly critical and complex. This fascinating CLE course will delve into the issue of trademark and over all of the basics issues needed to understand and protect trademarks. The course will explain what trademarks are, review the different types, and explain which terms or images are registrable, the benefits to registered trademarks and how to best prevent infringement. The registration process and available resources will also... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
Ad Review Workshop: Part 1
During this highly interactive and dynamic session, attendees apply FINRA advertising rules to several mock advertisements and uncover the hidden concerns. Attendees work in small groups and present their findings to fellow participants, while moderators present the regulatory perspective, clarify any misperceptions and answer questions. More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
Advertising After Operation Full Disclosure: The FTC’s New Focus on Disclosures in Advertising
As part of “Operation Full Disclosure,” the Federal Trade Commission recently sent warning letters to more than sixty national advertisers warning them that their television and print disclosures are not clear and conspicuous. This is second time in two years that the FTC has issued major guidance to industry on disclosures in advertising. What is Operation Full Disclosure all about? Why is the FTC so focused on disclosures – and national advertising – right now? And what should advertisers an... More Info
$501General Credit -
On-DemandCDs, DVDs, USB Stick
Advertising and Fashion; Web 3.0
Join a panel of experts as they discuss advertising for the fashion industry in the digital age. Learn how the fashion industry is using social network services, tracking users online and behavioral advertising. Understand the FTC’s regulations for endorsements, celebrity endorsements and testimonials in endorsements, as well as the FTC’s enforcement efforts. The panel will also discuss liability in advertising and best practices for the fashion industry. More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
Advertising Compliance Boot Camp: Fundamentals of FINRA Rule 2210
This CLE course is designed for compliance and marketing professionals who are new to FINRA’s advertising rules or experienced practitioners interested in a refresher. A panel of FINRA professionals provides an overview of FINRA’s Communications With the Public rule, including filing requirements, internal approval and supervision, and content standards. Panelists answer questions about how to apply the rules to financial services communications and marketing materials while offering tips on h... More Info
$501General Credit