New York CLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for New York. Please make your selection below of New York CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
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Legal Issues Related to Launching a Global Advertising Campaign
There isn’t much in the media that isn’t global these days, and that includes advertising campaigns. But working on an advertising campaign with a global reach may have ramifications that wouldn’t apply on a national scale. This CLE course will explain the primary issues to be aware of when working on a global advertising campaign as well as strategies for working with local counsel in other countries. The use of influencers, global sweepstakes and contests and how to conduct social media campai... More Info
$501Prof Practice -
Municipal Rules and 529 Plans Update
The MSRB (Municipal Securities Rulemaking Board) substantially amended its rules for municipal dealers’ advertising and adopted a brand new standard for municipal advisors’ advertising. The MSRB also adopted formal guidance for both dealers and advisors’ use of social media. The municipal securities advertising rules have changed. This CLE Lecture will assist in learning how the regulators are applying the modernized standards including the new rule for municipal adviser firms. The... More Info
$501Prof Practice -
Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities
The integration of brands into content, entertainment, media, and websites is the goal of most advertisers today. Content providers are under tremendous pressure to push the envelope on separating editorial from advertising. Marketing communications are being created by the media. Sponsorships and adjacencies abound. These changes in how brands are relating to and creating content create new risks for both publishers and brands. Don't miss this presentation by one of the country's t... More Info
$501Prof Practice -
Navigating Your Company Through a World of Big Copyright Damages: An Insider's Look
In a world where movies, television, music, books, online content and other media comprise the most valuable assets owned by many companies and individuals, the risks and rewards of copyright infringement have never been higher. Large copyright damage awards are making headlines, with songwriters, photographers, and other rights holders winning multimillion dollar judgments against alleged infringers. In many cases the winners also received their attorneys' fees. The prospect of dealin... More Info
$501Prof Practice -
Now I Know My SDKs: Legal Considerations for Use of Tracking Tech for Analytics & Advertising
This CLE program will explore privacy and advertising considerations around the use of Software Development Kits (SDKs) and related tracking technologies in your apps. We will explore all things SDK including: What are SDKs and how do companies use them for analytics, advertising, and other functionalities? Why are third party SDKs resulting in lawsuits and PR concerns? For example, Zoom’s use of the Facebook SDK led to legal claims. What type of notice and choice do SDKs require... More Info
$501Prof Practice -
Protecting Your Brand During a Pandemic
Protecting your brand and reputation is always important. But when a pandemic makes compliance with use and filing deadlines impossible, cancels licensing opportunities, and all but closes the courts -- how do you inoculate your most valuable assets against harm? Listen as two of the country’s leading trademark and brand management lawyers provide tips for brand stewards managing in a time of crisis. Topics include: Navigating force majeure when obligations are made impossible by healt... More Info
$501Prof Practice -
Redefining Communications Compliance for the Digital Age
As we rely increasingly on mobile apps, social media, and other digital channels to communicate, how are firms addressing the compliance challenges and opportunities these media offer? Learn with industry and FINRA experts about how to navigate the increasingly complex landscape of firm communications with the public. Panelists cover lessons learned from FINRA’s ”finfluencer” targeted examinations, recent enforcement activity around off-channel communications, and how practitioners are approac... More Info
$501Prof Practice -
RegTech in Advertising and Compliance and Beyond
RegTech (Regulatory Technology) is more than a buzzword, it is a real movement that is already having an impact on regulatory compliance. This CLE lecture will give you insight on innovative technologies being used to develop more effective, efficient, and risk-based compliance programs in the area of communications with the public. This CLE lecture will discuss how RegTech tools are helping address new challenges and regulatory implications associated with supervision, vendor management, da... More Info
$501Prof Practice -
Section 230: Kings of the Internet
Section 230 of the Communications Decency Act (“CDA”) grants immunity from civil liability to the heads of online social media companies, empowering them to delete, modify or censor material they deem “objectionable,” or even ban or de-platform individuals at their discretion. They can do all this even if the material deleted “is constitutionally protected.” Since online platforms have become a main source of information for most of the world, this means that a few individuals are th... More Info
$501Prof Practice -
Social Media and the Rise of the Finfluencers
Human behavior has evolved as a result of the pandemic. For the financial services industry, the rapid acceleration of digital adoption has dramatically changed the way we engage with each other and our clients. Join FINRA staff and industry panelists as they discuss how social media and social media influencer are affecting the industry. Panelists discuss new developments, effective compliance practices, and how their firms are managing social media obligations. After attending t... More Info
$501Prof Practice