Global Advertising: Advertising Law in Italy

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About This Course

With the ever-increasing importance of the web, and social media in particular, as a tool to market consumers, advertising is rarely confined by national borders. As companies think about communicating with a broader range of consumers, throughout the world, it is critical for them to understand the key rules governing advertising globally.

This CLE program, co-sponsored by the Global Advertising Lawyers Alliance, will provide an overview of the rules governing advertising to consumers in Italy, with a special emphasis on social media.

Topics include:

  • How is advertising regulated in Italy?
  • Are there certain types of advertising practices that are specifically regulated (e.g., text message advertising)?
  • How does the government enforce advertising laws? What are the potential remedies?
  • Does Italy have a primary advertising self-regulation system?
  • What are Italy’s rules regarding price advertising?
  • Are there any rules that are particular to the culture of Italy which affect advertising (e.g. Swedish gender equality law)?

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