Gamification, Mobile Apps and Digital Engagement

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About This Course

Panelists share insights into the developing world of digital engagement practices, including gamification, in broker dealers’ mobile apps, marketing, and online platforms.

Attend this session to hear how compliance and regulatory experts are responding to the rapidly developing use of data analytics to drive digital communications. Panelists discuss risks and benefits of digital engagement features and how to supervise them effectively.

After attending this session, you will be able to:

  • Understand how the financial services industry is employing gamification techniques in mobile apps and online platforms
  • Consider both the benefits and risks of gamification to investors
  • Understand how FINRA’s communications rules apply to mobile apps, notifications, alerts and other digital communications

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Online, Audio CD, DVD, iOS/Android App, USB Stick, Live Webinars

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