Maryland CLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for Maryland. Please make your selection below of Maryland CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
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Sports Marketing & Media's Top Legal Issues
Sports are a powerful part of many marketing and media planning arsenals. Yet recent cases show that even the most experienced marketers and properties can fall into legal traps when marketing around sports events. Misunderstanding governing body rules, local practices, and evolving intellectual property law can crater deals, strain relationships and lead to expensive disputes. With so much at stake, brands, agencies, properties, and athletes need to know when they are exposing themselves to t... More Info
$501General Credit -
Stranger Than Fiction 2.0: True Crime Legal Issues
The popular demand for true-crime content continues to be a sustained force in the entertainment industry. But as production companies and networks push the boundaries to distinguish themselves from the crowd, clients need advice to ensure that they don’t take on unnecessary risk while chasing the next big hit. Topics include: Tips for negotiating law enforcement access agreements What to know when obtaining materials from law enforcement Managing the risk of defamation and right of... More Info
$501General Credit -
The Ethics of Social Media and Attorney Competency
Join us for a CLE program exploring the requirements for ethically using social media to build your referral network and the interplay of Rules of Professional Conduct on advertising, solicitation and attorney communications. This program will cover the Rules of Professional Conduct related to advertising and marketing on the internet, and how the ethics rules have not yet caught up with new technology. More Info
$501Ethics Credit -
The Googled Verdict: Jury Impartiality in the Search Engine Age
Easy access to information has many benefits. We are more informed, more aware and hopefully more knowledgeable about what is happening in our neighborhoods, our cities and around the world. And yet, our easy access to information can have a disabling effect on one of the country’s most venerable institutions—the legal process’ trial by jury. A juror’s ability to search for information on the court case he is sitting on raises serious questions about impartiality, courtroom control and the jud... More Info
$501General Credit -
Thinking about IP Rights in Social Media Marketing & other Global Campaigns
This CLE course is presented by a panel of lawyers representing six countries and will discuss trademark, copyright, and right of publicity issues that may apply to global social media campaigns and internet ad campaigns. The course will explain jurisdiction as it applies to online campaigns and consent requests for user-generated content as well as whether it is permissible to require contestant entrants to relinquish rights to their entries. More Info
$501General Credit -
Trademark Basics for Corporate Counsel
Look behind any new product launch, co-venture, or marketing campaign - and you're likely to find valuable trademarks. Indeed, the acquisition, protection and licensing of trademark rights is often mission-critical. While most companies have counsel that specialize in trademark law, to do their jobs well, non-IP practitioners need to understand the area too. Join Frankfurt Kurnit's Catherine M. C. Farrelly and Donna A. Tobin for a CLE presentation explaining trademark essentials in plain Engli... More Info
$501General Credit -
Website Terms of Use and Privacy Policies
The vast majority of businesses sponsor a website intended to help market their goods and services. Most of these websites include a section denominated as “Terms of Use” or “Terms of Service.” The Terms of Use purport to act as a contract between website sponsor and the users. That contract can be very important to all website sponsors, but especially so for websites where goods are sold. Unfortunately, the Courts have held that Terms of Use will not be enforceable unless certain procedures a... More Info
$501General Credit -
"Ambush Marketing" and the Olympic Games: Drawing the Lines for Advertisers, Official Sponsors, and Rights Holders
Events like the Olympics, FIFA World Cup, and Super Bowl also feature competition among brand marketers and rights holders - specifically, the high-stakes battles between non-sponsoring brands and official event sponsors. How can brands reference these events? What event symbols may marketers safely use without permission? How can official rights holders and exclusive sponsors protect their investment? Frankfurt Kurnit's Christopher Chase will provide a rundown of the laws governing ambush mar... More Info
$751.25General Credits -
A Funny Thing Happened on the Way to the Courthouse
Do you need to substantiate anything in that very funny commercial you are planning? It is easy to assume that a funny ad is just “puffery.” After all, no reasonable consumer would take it seriously, right? Well, what happens if it isn’t funny? How do you rely on humor to ensure that no claims requiring substantiation are communicated? In this CLE, Rick Kurnit will recount the cases where humor won the day for the advertiser -- and those where the final advertising did not leave the judge... More Info
$501.25General Credits -
Advertising and Fashion; Web 3.0
Join a panel of experts as they discuss advertising for the fashion industry in the digital age. Learn how the fashion industry is using social network services, tracking users online and behavioral advertising. Understand the FTC’s regulations for endorsements, celebrity endorsements and testimonials in endorsements, as well as the FTC’s enforcement efforts. The panel will also discuss liability in advertising and best practices for the fashion industry. More Info
$751.25General Credits