About This Course
As more and more advertising moves to social media, it's important to understand the different platform rules before embarking on a new campaign. Who owns what's posted. How to interact with your followers. How to disclose endorsements or sponsorships. And who's responsible for user-posted content. The platforms often impose requirements that are different or stricter than those imposed by law.
Don't miss this rundown of what you need to know including:
- Which rules are common across platforms - and which are different
- Ownership of content you post
- Use of content
- Asking users to share, like or post
- Paid advertising on your brand's social media sites
- Advertising across multiple platforms
- Interacting with customers on social media sites
- Making online disclosures