Florida CLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for Florida. Please make your selection below of Florida CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
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"Ambush Marketing" and the Olympic Games: Drawing the Lines for Advertisers, Official Sponsors, and Rights Holders
Events like the Olympics, FIFA World Cup, and Super Bowl also feature competition among brand marketers and rights holders - specifically, the high-stakes battles between non-sponsoring brands and official event sponsors. How can brands reference these events? What event symbols may marketers safely use without permission? How can official rights holders and exclusive sponsors protect their investment? Frankfurt Kurnit's Christopher Chase will provide a rundown of the laws governing ambush mar... More Info
$751.5General CreditsSelf-Report -
8 Privacy and Advertising Tips for the Games Industry
This CLE program presented by Gregory Boyd and Daniel M. Goldberg will discuss the most relevant privacy issues involving video games and online advertising. The topics include: GDPR's impact on online advertising, the anticipated impact of the California Consumer Privacy Act and the increased focus by regulators, consumer advocates, academia, and the media on issues like geolocation and youth audiences. More Info
$751.5General CreditsSelf-Report -
A Funny Thing Happened on the Way to the Courthouse
Do you need to substantiate anything in that very funny commercial you are planning? It is easy to assume that a funny ad is just “puffery.” After all, no reasonable consumer would take it seriously, right? Well, what happens if it isn’t funny? How do you rely on humor to ensure that no claims requiring substantiation are communicated? In this CLE, Rick Kurnit will recount the cases where humor won the day for the advertiser -- and those where the final advertising did not leave the judge... More Info
$751.5General CreditsSelf-Report -
Advertising and Fashion; Web 3.0
Join a panel of experts as they discuss advertising for the fashion industry in the digital age. Learn how the fashion industry is using social network services, tracking users online and behavioral advertising. Understand the FTC’s regulations for endorsements, celebrity endorsements and testimonials in endorsements, as well as the FTC’s enforcement efforts. The panel will also discuss liability in advertising and best practices for the fashion industry. More Info
$751.5General CreditsSelf-Report -
Beyond the Printed Page: An Overview of Licensing Comic Book Properties to the Film, Television Industries
Guardians of the Galaxy; Wonder Woman; Riverdale; The Tick; Deadpool — comic book properties dominate film, television, mobile apps, and videogames. They are the driving force behind the hottest toys and apparel for the holidays. Comic book properties are also ripe for being turned into unlicensed derivative works, such as fan-art and fan-merchandise, often giving rise to infringement suits. This CLE will introduce lawyers to key issues involved in the audiovisual and merchandise licensing of... More Info
$751.5General CreditsSelf-Report -
Branding and Business, with a Primer on Non-Use Due to Covid-19
This CLE course will help educate businesses and business counsel on key considerations when selecting a distinctive brand for the business’ services and products. In addition, Mr. Popowitz will discuss how a business can protect the brands they create, such as federal and state trademark registrations. As businesses operate and expand, they should continually look to grow their brands to make the brands more recognizable to the public, which in turn creates value. Lastly, Mr. Popowitz will go... More Info
$751.5General CreditsSelf-Report -
Deflategate & The Limits of Commissioner Power
One of the most talked about legal cases in recent years, the conflict between NFL Commissioner Roger Goodell and Super Bowl winning quarterback Tom Brady and the National Football League Players Association over deflated footballs in the 2015 AFC Championship Game touches on critical aspects of contract, labor, arbitration and mediation and procedural law. This CLE presentation examines how this controversy has raised questions regarding the limits of commissioner power in sports as once all... More Info
$751.5General CreditsSelf-Report -
Ethics of Social Media: What Attorneys Need to Know
Social Media has changed the way the people interact and share information in ways that seemed unthinkable a few years ago. This CLE course will explain the types of social media that exist and how they can be ethically used in your practice or as marketing for your practice. Finally, the course will discuss avoiding ethical pitfalls when using social media. Learning Objectives: I. Understand the types of social media in existence and how to use them in an ethical manner. II. Explor... More Info
$751.5Ethics CreditsSelf-Report -
Everything You Always Wanted to Know About #Hashtags But Were Afraid to Ask
Hashtags have revolutionized how we communicate and have become an important component of today's advertising campaigns. They help advertisers and consumers categorize posts, locate information, share content, and disclose information to readers. But hashtags also create legal risk. If used incorrectly, they can violate state and federal advertising laws or infringe third-party rights. What are the best practices for hashtag use? How do you avoid the legal traps? This CLE presentation from Fra... More Info
$751.5General CreditsSelf-Report -
Getting the Deal Done: A Discussion of Common Pitfalls Facing Dealmakers When Negotiating Film and TV Deals
Recent high-profile cases demonstrate that even among the most experienced dealmakers, failing to pay sufficient attention to the details of some of the most common agreements can result in cratered deals, strained relationships and expensive disputes. With so much at stake, producers, writers, directors and financiers need to know when they are exposing themselves to these unnecessary risks. But how? This CLE program will focus on some of the biggest legal and business traps facing dealmakers... More Info
$751.5General CreditsSelf-Report