Did you see your colleague quoted in the news? Why are reporters calling her and not you?

The answer could be that reporters call the people they know; they don't call an attorney they have never heard of. Therefore, it is critical to learn how to introduce yourself to the media as a source to comment on a case or the business implications of a new law.

When you do get a call from a reporter, do you know where to draw the lines to ensure you follow the Rules of Professional Conduct? Prepare to safely speak about your own case. Get ready to comment on a case in the news or explain how a change in regulation will affect business operations.

Our panelists will present the ethics requirements and boundaries for talking with the media. Based on a sample, you will draft a Media Profile, a biographical introduction that will help you reach out to reporters at the business and trade press your clients and prospects read.

Learning Objectives for this Interactive program

• 1. Understand the ethical issues of presenting yourself to reporters as a source
• 2. Review the ethical issues of speaking to reporters about a case your own firm filed in court
• 3. Develop brief biographical material to introduce yourself to the media as a credible source on legal and business issues
• 4. Prepare material (press release) to announce the status of a case filed in court