Trademark Basics for Corporate Counsel

SKU: IP3700

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About This Course

Look behind any new product launch, co-venture, or marketing campaign - and you're likely to find valuable trademarks. Indeed, the acquisition, protection and licensing of trademark rights is often mission-critical. While most companies have counsel that specialize in trademark law, to do their jobs well, non-IP practitioners need to understand the area too. Join Frankfurt Kurnit's Catherine M. C. Farrelly and Donna A. Tobin for a CLE presentation explaining trademark essentials in plain English.

You'll learn about:

  • How to obtain trademark rights in the US
  • The benefits of trademark registration and how enforcement prevents loss of rights
  • Monitoring for infringement
  • Corporate transactions that implicate trademarks
  • Clearing new brand names
  • Preventing "genericide" and other loss of rights
  • Drafting a good license
  • How other countries' rules differ
  • Current cases including the Supreme Court's recent decision on disparaging marks
  • And more

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