Social Media and the Rise of the Finfluencers


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About This Course

Human behavior has evolved as a result of the pandemic. For the financial services industry, the rapid acceleration of digital adoption has dramatically changed the way we engage with each other and our clients.

Join FINRA staff and industry panelists as they discuss how social media and social media influencer are affecting the industry. Panelists discuss new developments, effective compliance practices, and how their firms are managing social media obligations.

After attending this session, you will be able to:

  • Discuss how firms supervise activities and communications related to paid social media influencers
  • Discuss recent regulatory guidance for social media and digital communications
  • Discuss the questions raised by increased investor engagement with social media as an information source and tool
  • Respond to recent FINRA guidance and notices pertaining to these topics

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