Social Media Platform Rules: A Legal Guide

SKU: ADV400

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About This Course

As more and more advertising moves to social media, it's important to understand the different platform rules before embarking on a new campaign. Who owns what's posted. How to interact with your followers. How to disclose endorsements or sponsorships. And who's responsible for user-posted content. The platforms often impose requirements that are different or stricter than those imposed by law.

Don't miss this rundown of what you need to know including:

  • Which rules are common across platforms - and which are different
  • Ownership of content you post
  • Use of content
  • Asking users to share, like or post
  • Paid advertising on your brand's social media sites
  • Advertising across multiple platforms
  • Interacting with customers on social media sites
  • Making online disclosures

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