Protecting Your Brand During a Pandemic

SKU: IP7300

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About This Course

Protecting your brand and reputation is always important. But when a pandemic makes compliance with use and filing deadlines impossible, cancels licensing opportunities, and all but closes the courts -- how do you inoculate your most valuable assets against harm? Listen as two of the country’s leading trademark and brand management lawyers provide tips for brand stewards managing in a time of crisis.

Topics include:

  • Navigating force majeure when obligations are made impossible by health & safety restrictions
  • Using litigation to enforce your rights when courts deem infringement non-emergent
  • Avoiding abandonment of rights when use is rendered impossible
  • Using downtime productively to assess your trademark portfolio, identify gaps in coverage, and strengthen your rights
  • Understanding how Coronavirus is impacting enforcement
  • Developing a Brexit game plan for EUTMs and UK-owned EU domain names
  • Benefiting from Trademark Office dispensations
  • Assessing trademarks in bankruptcy
  • And much more!

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