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Legal Compliance for Cause Marketing Campaigns

SKU: AM200
Total Credits
1 - 1.2
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Today, many leading advertisers create marketing campaigns to support charitable causes – burnishing brand image while boosting sales. But just because a feel-good campaign supports a charity doesn’t mean the venture participants get a pass on legal compliance. State and federal regulators have always kept an eye on these so-called “commercial co-ventures” ensuring charities are properly registered, that support goes where it’s supposed to go, and that advertising is not misleading consumers. In a digital age where many campaigns are national, how do brand managers and their not-for-profit partners identify, understand, and comply with divergent state laws? Frankfurt Kurnit’s Terri Seligman and Sujin Kim provide a one-hour CLE rundown of what you need to know. Topics include:

• Defining the commercial co-venture
• A review of charitable registration requirements
• What clauses to include in your co-venture agreement
• Required advertising disclosures
• Review of enforcement actions and penalties
• Impact of social media and mobile technologies
• Tips on revising promotions
• Public relations issues

Lecturer Bios

Terri J. Seligman, Esq.

Terri J. Seligman is a partner at Frankfurt Kurnit Klein & Selz Advertising, Marketing, and Public Relations Group. Ms. Seligman has been a leader in the advertising, promotions, and marketing law community for almost 20 years. She advises on all issues and transactions relating to traditional and cutting-edge online marketing and promotion of products and services. She counsels clients in a wide range of industries, including consumer products, entertainment, telecommunications, financial services, and pharmaceuticals.

Her practice covers all advertising and marketing issues ranging from review of advertising claims and their substantiation to the application of marketing and intellectual property laws and laws governing rights of publicity and privacy. Ms. Seligman also advises on sweepstakes and contests, and state laws governing gift cards, reward programs, rebates, and other popular marketing devices. She represents companies in disputes and regulatory matters before the National Advertising Division (NAD), broadcast networks, and state and local enforcement agencies.

Ms. Seligman also drafts and negotiates contracts for advertising and marketing arrangements, including celebrity talent deals, sponsorship and co-promotion agreements, media agreements, and licensing agreements. She counsels on Internet issues and transactions, including social media, strategic affiliations, privacy protection, and regulation of advertising and marketing online.

Ms. Seligman is a well known public speaker on advertising, marketing, and Internet law issues. She has been a featured speaker at ANA, NAD, MLRC, and other national conferences. Her writings have appeared in Inside Counsel magazine, Advertising Compliance Service, iMedia Connection, Delaney Report, The Computer and Internet Lawyer, and other publications. She has been recognized as one of the nation’s top advertising lawyers by Chambers USA America’s Leading Lawyers for Business (2008 – 2010) and has been named a New York-area "Super Lawyer" by Law and Politics magazine (2009 – 2010). In 2007, she was the proud recipient of a Cornerstone Award from Lawyers Alliance for New York -- the leading provider of legal services for nonprofit organizations improving the quality of life in New York City neighborhoods.

Ms. Seligman is a graduate of New York University School of Law (JD, 1985), and Wesleyan University (BA, with honors, 1982). Prior to joining Frankfurt Kurnit, Ms. Seligman was a partner with Manatt, Phelps & Phillips, LLP, and Loeb & Loeb LLP.

H. Sujin Kim, Esq.

H. Sujin Kim is counsel to Frankfurt Kurnit Klein & Selz's Estate Planning and Administration Group.

Ms. Kim represents high net worth individuals in estate, gift, and income tax planning and estate and trust administration. She also represents clients in Surrogate's Court.

In addition, Ms. Kim advises public and private charitable organizations in a variety of matters, including establishing tax-efficient structures, securing tax-exempt status, and advising governing boards on issues involving fiduciary duties and liability, charitable solicitation, and compliance.

Prior to joining Frankfurt Kurnit, Ms. Kim was most recently associated with Loeb & Loeb, LLP, where she handled estate planning, tax-exempt organizations, and estate administration work.

Ms. Kim is a member of the American Bar Association, the New York State Bar Association, the New York City Bar Association, and the State Bar of California. She is a graduate of Harvard University (BA, magna cum laude, 1993), and New York University School of Law (JD, 1998; LL.M., 2003).

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