Legal Compliance for Cause Marketing Campaigns

SKU: AM200

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About This Course

Today, many leading advertisers create marketing campaigns to support charitable causes – burnishing brand image while boosting sales. But just because a feel-good campaign supports a charity doesn’t mean the venture participants get a pass on legal compliance. State and federal regulators have always kept an eye on these so-called “commercial co-ventures” ensuring charities are properly registered, that support goes where it’s supposed to go, and that advertising is not misleading consumers. In a digital age where many campaigns are national, how do brand managers and their not-for-profit partners identify, understand, and comply with divergent state laws? Frankfurt Kurnit’s Terri Seligman and Sujin Kim provide a one-hour CLE rundown of what you need to know. Topics include:

• Defining the commercial co-venture
• A review of charitable registration requirements
• What clauses to include in your co-venture agreement
• Required advertising disclosures
• Review of enforcement actions and penalties
• Impact of social media and mobile technologies
• Tips on revising promotions
• Public relations issues

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