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International Protection of Trademarks

SKU: IP6800
Total Credits
1 - 1.3
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Trademarks are among a company’s most important assets in our tech driven global economy. Current technology enables new start-ups to market their products and services virtually overnight to customers in foreign countries. The challenge is how to cost effectively ensure that a client’s trademarks are protected abroad, even before sales have been made.

With the exception of the United States and the Philippines, the right to exclusive use of a trademark is created by obtaining national or regional registrations. These trademarks rights can exist in perpetuity if properly maintained.

This CLE course will explain how to cost effectively establish, maintain trademark rights in foreign countries by taking advantage of international treaties, developing and implementing well-crafted strategies. In addition, the course will explain how to enforce and defend trademark rights against infringers in foreign countries.

Lecturer Bio

Mark I. Peroff, Esq.

Mark Peroff is a partner in the firm Peroff Saunders, P.C. which specializes in intellectual property protection, focusing on trademark and copyright protection. He is a seasoned intellectual property attorney who has over 30 years of experience helping clients protect their IP asserts in the United States and virtually all countries throughout the world.

Mark's positions at the USPTO, industry, and private practice have enable him to develop and implement effective strategies to facilitate procuring, monetizing, enforcement, and defending IP rights. He represents a diverse group of high profile US and foreign based clients ranging from Fortune 100 companies, midsized companies, to start-ups for-profit and not-for- profit enterprises. Having filed over 7,000 US trademark applications and thousand more foreign trademark applications, he is responsible for managing large trademark portfolios.

In addition, Mark represents clients in trademark and copyright litigation in federal courts throughout the US as well as in business transactions.

Academic Background:

  • Juris Doctorate Degree: University of Cincinnati
  • Bachelor of Arts- History: University of Cincinnati
  • Bar Admission: State of New York

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