How to Ethically Introduce Yourself to Reporters and Speak About Your Practice, Cases and Other Matters


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About This Course

Did you see your colleague quoted in the news? Why are reporters calling her and not you?

The answer could be that reporters call the people they know; they don't call an attorney they have never heard of. Therefore, it is critical to learn how to introduce yourself to the media as a source to comment on a case or the business implications of a new law.

When you do get a call from a reporter, do you know where to draw the lines to ensure you follow the Rules of Professional Conduct? Prepare to safely speak about your own case. Get ready to comment on a case in the news or explain how a change in regulation will affect business operations.

Our panelists will present the ethics requirements and boundaries for talking with the media. Based on a sample, you will draft a Media Profile, a biographical introduction that will help you reach out to reporters at the business and trade press your clients and prospects read.

Learning Objectives for this Interactive program

  • 1. Understand the ethical issues of presenting yourself to reporters as a source
  • 2. Review the ethical issues of speaking to reporters about a case your own firm filed in court
  • 3. Develop brief biographical material to introduce yourself to the media as a credible source on legal and business issues
  • 4. Prepare material (press release) to announce the status of a case filed in court

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