Advertising and Fashion; Web 3.0
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Join a panel of experts as they discuss advertising for the fashion industry in the digital age. Learn how the fashion industry is using social network services, tracking users online and behavioral advertising. Understand the FTC’s regulations for endorsements, celebrity endorsements and testimonials in endorsements, as well as the FTC’s enforcement efforts. The panel will also discuss liability in advertising and best practices for the fashion industry.
William Jelinek, vice president and legal counsel of The Estee Lauder Companies,
handles talent, intellectual property, and public relations matters for all of its brands
worldwide. He is a graduate of Benjamin Cadozo School of Law and received a BA in
Political Science from Columbia University. He is a frequent lecturer and a MEMBER
OF THE Editorial Board of the Fashion Law Center.
Vejay G. Lalla
Vejay G. Lalla is a partner in the Entertainment, Media & Publishing; Technology, Digital Media &
Privacy; Advertising, Marketing & Promotions and Intellectual Property Practice Groups of Davis &
In the entertainment field, Mr. Lalla represents and counsels a wide array of entertainment and media
companies, cable companies, luxury brands, producers, production companies, and individual talent
such as writers, producers, directors, musicians, and other talent. He has extensive experience
negotiating production and distribution agreements for scripted and non-scripted reality television series
and motion pictures (both in the United States and abroad), acquisition agreements, co-finance and coproduction
agreements, format rights and license agreements, digital content production agreements
for branded and unbranded content, and product placement and product integration agreements.
In the advertising field, Mr. Lalla’s practice involves counseling the leading advertising agencies and
their holding companies, media buying agencies, social media and digital agencies, and advertisers in
negotiating complex agreements, including agency-client agreements, and agreements with respect to
public relations, co-marketing, strategic alliance, sponsorship, barter, trade credit, media planning and
buying, talent (both union and non-union), and a variety of publishing agreements including
collaboration, publisher, and literary representation agreements. He has also negotiated a variety of
video game agreements including in-game advertising placement and development agreements, and
has counseled video game publishers with respect to in-game copyright and other intellectual property
clearance matters. He also has considerable experience in negotiating a variety of new media and
technology agreements, including digital content, music licensing and distribution, as well as interactive
and wireless agreements including mobile SMS and WAP agreements, software, hardware, and other
technology related licenses.
Mr. Lalla also counsels clients with respect to rights of privacy and publicity, behavioral targeting and
data security issues, website and social media terms and conditions and privacy policies, review of
advertising copy including for regulatory, endorsement, false advertising, and intellectual property
issues, sweepstakes and contests and other complex domestic and international promotions. In
addition, he has considerable experience in marketing, branding and licensing of copyrights and
trademarks, as well as the clearance, protection and registration of trademarks and copyrights. He has
represented clients in the entertainment, fashion, luxury goods, pharmaceutical and financial services
Allison Lucas is Vice President and Associate General Counsel at Gilt Groupe.She is in charge
of legal management of all operational and day-to-day business functions; brand management
and enforcement; licensing; trademark prosecution and litigation; privacy and security, anticounterfeiting;
copyright registration and litigation. Specifically she:
• Advises on all intellectual property matters for Gilt Groupe, as well as Jetsetter and Gilt
• Handles all operational work for Jetsetter.com
• Oversees legal issues with respect to privacy and security policies and procedures
across all businesses.
• Drafts and negotiate vendor and supplier agreements, marketing and advertising
agreements, insertion orders, license agreements, and distribution agreements.
• Drafts and review content and software licensing agreements, independent contractor
agreements and IT agreements.
Previously she was Associate General Counsel/Chief Intellectual Property Counsel at United
Media/Iconix Brand Group, an Associate at Greenberg Traurig and Freshfields Bruckhaus Deringer.
Allison received a JD from Fordham University School of Law and a BS in Journalism from Northwestern