Alabama CLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for Alabama. Please make your selection below of Alabama CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
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On-DemandOnline & iOS/Android App
A Funny Thing Happened on the Way to the Courthouse
Do you need to substantiate anything in that very funny commercial you are planning? It is easy to assume that a funny ad is just “puffery.” After all, no reasonable consumer would take it seriously, right? Well, what happens if it isn’t funny? How do you rely on humor to ensure that no claims requiring substantiation are communicated? In this CLE, Rick Kurnit will recount the cases where humor won the day for the advertiser -- and those where the final advertising did not leave the judge... More Info
$501.2General Credits -
On-DemandOnline & iOS/Android App
Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities
The integration of brands into content, entertainment, media, and websites is the goal of most advertisers today. Content providers are under tremendous pressure to push the envelope on separating editorial from advertising. Marketing communications are being created by the media. Sponsorships and adjacencies abound. These changes in how brands are relating to and creating content create new risks for both publishers and brands. Don't miss this presentation by one of the country's t... More Info
$501General Credit -
On-DemandOnline & iOS/Android App
Global Advertising: Advertising Law in the UK
With the ever-increasing importance of the web, and social media in particular, as a tool to market consumers, advertising is rarely confined by national borders. As companies think about communicating with a broader range of consumers, throughout the world, it is critical for them to understand the key rules governing advertising globally. This CLE program, co-sponsored by the Global Advertising Lawyers Alliance, will provide an overview of the rules governing advertising to consumers... More Info
$501General Credit -
On-DemandOnline & iOS/Android App
Global Advertising: Advertising Law in Italy
With the ever-increasing importance of the web, and social media in particular, as a tool to market consumers, advertising is rarely confined by national borders. As companies think about communicating with a broader range of consumers, throughout the world, it is critical for them to understand the key rules governing advertising globally. This CLE program, co-sponsored by the Global Advertising Lawyers Alliance, will provide an overview of the rules governing advertising to consume... More Info
$501General Credit -
On-DemandOnline & iOS/Android App
Hot Topics in Advertising Law and Intellectual Property Issues in Venezuela and Latin America
With the ever-increasing importance of the web, and social media in particular, as a tool to market consumers, advertising is rarely confined by national borders. As companies think about communicating with a broader range of consumers, throughout the world, it is critical for them to understand the key rules governing advertising globally. This CLE program, co-sponsored by the Global Advertising Lawyers Alliance, will provide an overview of Advertising Law and Intellectual Property Is... More Info
$501General Credit -
On-DemandOnline & iOS/Android App
Advertising After Operation Full Disclosure: The FTC’s New Focus on Disclosures in Advertising
As part of “Operation Full Disclosure,” the Federal Trade Commission recently sent warning letters to more than sixty national advertisers warning them that their television and print disclosures are not clear and conspicuous. This is second time in two years that the FTC has issued major guidance to industry on disclosures in advertising. What is Operation Full Disclosure all about? Why is the FTC so focused on disclosures – and national advertising – right now? And what should advertisers an... More Info
$501General Credit -
On-DemandOnline & iOS/Android App
Global Advertising: Advertising Law in Mexico
With the ever-increasing importance of the web, and social media in particular, as a tool to market consumers, advertising is rarely confined by national borders. As companies think about communicating with a broader range of consumers, throughout the world, it is critical for them to understand the key rules governing advertising globally. This CLE program, co-sponsored by the Global Advertising Lawyers Alliance, will provide an overview of the rules governing advertising to consumers... More Info
$350.9General Credit -
On-DemandOnline & iOS/Android App
Global Advertising: Advertising Law in Canada
With the ever-increasing importance of the web, and social media in particular, as a tool to market consumers, advertising is rarely confined by national borders. As companies think about communicating with a broader range of consumers, throughout the world, it is critical for them to understand the key rules governing advertising globally. This CLE program, co-sponsored by the Global Advertising Lawyers Alliance, will provide an overview of the rules governing advertising to consumers... More Info
$350.9General Credit -
On-DemandOnline & iOS/Android App
A Legal Guide to Introducing International Products and Services to the U.S. Market
Introducing a product or service to the U.S. market requires a thought-out strategy that includes: selecting the best distribution model for a particular product or service maximizing the available intellectual property protection for your products and brand in the most cost-efficient manner planning and structuring your operations in the most tax-efficient manner navigating the maze of import, tariff and customs laws complying with any applicable rules or policies of the Federal Tr... More Info
$1002General Credits -
On-DemandOnline & iOS/Android App
Navigating Your Company Through a World of Big Copyright Damages: An Insider's Look
In a world where movies, television, music, books, online content and other media comprise the most valuable assets owned by many companies and individuals, the risks and rewards of copyright infringement have never been higher. Large copyright damage awards are making headlines, with songwriters, photographers, and other rights holders winning multimillion dollar judgments against alleged infringers. In many cases the winners also received their attorneys' fees. The prospect of dealin... More Info
$501General Credit