Alabama CLE - Media and Advertising Courses
CLE Courses Available Online & iOS/Android App and with Live Webinars!
Instantly Print Your CLE Certificates
-
On-DemandOnline & iOS/Android App
Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities
The integration of brands into content, entertainment, media, and websites is the goal of most advertisers today. Content providers are under tremendous pressure to push the envelope on separating editorial from advertising. Marketing communications are being created by the media. Sponsorships and adjacencies abound. These changes in how brands are relating to and creating content create new risks for both publishers and brands. Don't miss this presentation by one of the country's t... More Info
$501General Credit -
On-DemandOnline & iOS/Android App
A Funny Thing Happened on the Way to the Courthouse
Do you need to substantiate anything in that very funny commercial you are planning? It is easy to assume that a funny ad is just “puffery.” After all, no reasonable consumer would take it seriously, right? Well, what happens if it isn’t funny? How do you rely on humor to ensure that no claims requiring substantiation are communicated? In this CLE, Rick Kurnit will recount the cases where humor won the day for the advertiser -- and those where the final advertising did not leave the judge... More Info
$501.2General Credits