Washington DC CLE - Media and Advertising Courses

This is a listing of Media and Advertising CLE Courses for Washington DC. Please make your selection below of Washington DC CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.

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  • "Ambush Marketing" and the Olympic Games: Drawing the Lines for Advertisers, Official Sponsors, and Rights Holders

    Events like the Olympics, FIFA World Cup, and Super Bowl also feature competition among brand marketers and rights holders - specifically, the high-stakes battles between non-sponsoring brands and official event sponsors. How can brands reference these events? What event symbols may marketers safely use without permission? How can official rights holders and exclusive sponsors protect their investment? Frankfurt Kurnit's Christopher Chase will provide a rundown of the laws governing ambush mar... More Info

    $75
    1.25General Credits
  • 8 Privacy and Advertising Tips for the Games Industry

    This CLE program presented by Gregory Boyd and Daniel M. Goldberg will discuss the most relevant privacy issues involving video games and online advertising. The topics include: GDPR's impact on online advertising, the anticipated impact of the California Consumer Privacy Act and the increased focus by regulators, consumer advocates, academia, and the media on issues like geolocation and youth audiences. More Info

    $50
    1General Credit
  • A Corporate Counsel Song and Dance: Keeping your Corporation in Tune and Out of Court

    Since the advent of the Internet, the use of copyrighted materials by corporations has exploded. Use of music on “hold” buttons, on websites, during holiday parties, and even at DeeJay events celebrating companies’ milestones permeates the corporate culture today. Attorneys counseling corporations - - whether in-house or outside counsel - - are nowadays regularly confronted with challenges from within their own marketing and promotion departments that they had never had to face before - - no... More Info

    $50
    1General Credit
  • A Funny Thing Happened on the Way to the Courthouse

    Do you need to substantiate anything in that very funny commercial you are planning? It is easy to assume that a funny ad is just “puffery.” After all, no reasonable consumer would take it seriously, right? Well, what happens if it isn’t funny? How do you rely on humor to ensure that no claims requiring substantiation are communicated? In this CLE, Rick Kurnit will recount the cases where humor won the day for the advertiser -- and those where the final advertising did not leave the judge... More Info

    $50
    1.25General Credits
  • A Legal Guide to Introducing International Products and Services to the U.S. Market

    Introducing a product or service to the U.S. market requires a thought-out strategy that includes: selecting the best distribution model for a particular product or service maximizing the available intellectual property protection for your products and brand in the most cost-efficient manner planning and structuring your operations in the most tax-efficient manner navigating the maze of import, tariff and customs laws complying with any applicable rules or policies of the Federal Tr... More Info

    $100
    2General Credits
  • A Legal Guide to Social Media Advertising around the Globe

    Truth in advertising becomes even more complicated when social media is thrown into the mix. In this format, what exactly constitutes advertising, and what are the rules that advertisers muse adhere to? This CLE course will offer a detailed look at advertising in the social media age and include discussions of transparency, sponsorship, endorsements, user-generated content, and affiliate marketing. The course will provide an overview of FTC guidelines and case studies describing how those gui... More Info

    $50
    1General Credit
  • A Primer on Trademarks: What Every Practitioner Needs to Know

    In today’s digital world, trademark protection is increasingly critical and complex. This fascinating CLE course will delve into the issue of trademark and over all of the basics issues needed to understand and protect trademarks. The course will explain what trademarks are, review the different types, and explain which terms or images are registrable, the benefits to registered trademarks and how to best prevent infringement. The registration process and available resources will also... More Info

    $50
    1General Credit
  • A Review of the New FTC Guidance on Disclosures in Digital Advertising

    With marketing campaigns appearing on multiple platforms, and with consumers viewing these campaigns on screens of all sizes, it is a challenge for advertisers to ensure that their disclosures meet legal requirements. Updating guidance last issued in 2000, the FTC has just issued new staff guidance, .com Disclosures: How to Make Effective Disclosures in Digital Advertising. Listen as two of the country's leading marketing law experts give a rundown of the new guidelines and what you need to kno... More Info

    $50
    1General Credit
  • Ad Review Workshop: Part 1

    During this highly interactive and dynamic session, attendees apply FINRA advertising rules to several mock advertisements and uncover the hidden concerns. Attendees work in small groups and present their findings to fellow participants, while moderators present the regulatory perspective, clarify any misperceptions and answer questions. More Info

    $50
    1General Credit
  • Advertising After Operation Full Disclosure: The FTC’s New Focus on Disclosures in Advertising

    As part of “Operation Full Disclosure,” the Federal Trade Commission recently sent warning letters to more than sixty national advertisers warning them that their television and print disclosures are not clear and conspicuous. This is second time in two years that the FTC has issued major guidance to industry on disclosures in advertising. What is Operation Full Disclosure all about? Why is the FTC so focused on disclosures – and national advertising – right now? And what should advertisers an... More Info

    $50
    1General Credit

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