Pennsylvania CLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for Pennsylvania. Please make your selection below of Pennsylvania CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
CLE Courses Available on DVDs, Audio CDs, USB Stick, Online & iOS/Android App and Live Webinars!
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On-DemandCD/DVD/USB, Online, iOS/Android App
8 Privacy and Advertising Tips for the Games Industry
This CLE program presented by Gregory Boyd and Daniel M. Goldberg will discuss the most relevant privacy issues involving video games and online advertising. The topics include: GDPR's impact on online advertising, the anticipated impact of the California Consumer Privacy Act and the increased focus by regulators, consumer advocates, academia, and the media on issues like geolocation and youth audiences. More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
A Corporate Counsel Song and Dance: Keeping your Corporation in Tune and Out of Court
Since the advent of the Internet, the use of copyrighted materials by corporations has exploded. Use of music on “hold” buttons, on websites, during holiday parties, and even at DeeJay events celebrating companies’ milestones permeates the corporate culture today. Attorneys counseling corporations - - whether in-house or outside counsel - - are nowadays regularly confronted with challenges from within their own marketing and promotion departments that they had never had to face before - - no... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
A Funny Thing Happened on the Way to the Courthouse
Do you need to substantiate anything in that very funny commercial you are planning? It is easy to assume that a funny ad is just “puffery.” After all, no reasonable consumer would take it seriously, right? Well, what happens if it isn’t funny? How do you rely on humor to ensure that no claims requiring substantiation are communicated? In this CLE, Rick Kurnit will recount the cases where humor won the day for the advertiser -- and those where the final advertising did not leave the judge... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
A Legal Guide to Social Media Advertising around the Globe
Truth in advertising becomes even more complicated when social media is thrown into the mix. In this format, what exactly constitutes advertising, and what are the rules that advertisers muse adhere to? This CLE course will offer a detailed look at advertising in the social media age and include discussions of transparency, sponsorship, endorsements, user-generated content, and affiliate marketing. The course will provide an overview of FTC guidelines and case studies describing how those gui... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
A Primer on Trademarks: What Every Practitioner Needs to Know
In today’s digital world, trademark protection is increasingly critical and complex. This fascinating CLE course will delve into the issue of trademark and over all of the basics issues needed to understand and protect trademarks. The course will explain what trademarks are, review the different types, and explain which terms or images are registrable, the benefits to registered trademarks and how to best prevent infringement. The registration process and available resources will also... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
Advertising After Operation Full Disclosure: The FTC’s New Focus on Disclosures in Advertising
As part of “Operation Full Disclosure,” the Federal Trade Commission recently sent warning letters to more than sixty national advertisers warning them that their television and print disclosures are not clear and conspicuous. This is second time in two years that the FTC has issued major guidance to industry on disclosures in advertising. What is Operation Full Disclosure all about? Why is the FTC so focused on disclosures – and national advertising – right now? And what should advertisers an... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
Advertising Law in Russia
Advertising has become a global endeavor, marketing to consumers far beyond national borders via the web and social media. As a result, companies need to be well-versed in rules governing global advertising. This CLE course will provide a comprehensive review of these rules and regulations. Co-sponsored by the Global Advertising Lawyers Alliance, the course will specifically address advertising and marketing to consumers in Russia. More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
An Attorney’s Guide to Online Defamation & Website Removal
This CLE lecture will provide you with a thorough overview of the developing area of internet defamation. It will focus on how an internet defamation case begins and the different strategies to resolve it. You will learn how to identify and address defamation attacks from likely perpetrators and motives. You understand how free speech online applies to individuals in defamation cases and will teach you pitfalls to avoid in your own lawsuit (if that’s the route taken). By looking at authentic cas... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
Bitcoin: Time For Lawyers To Take A Byte
The economic impact of digital evolution is a reality of our daily lives. Over the past decade, the “Internet of Things” replaced the “Internet of Information.” Today and since the emergence of blockchain technology, we are seeing a sweeping wave of the “Internet of Value” gradually taking over the web and yielding in its wake a transformation of our economic systems deeper than the first two waves combined. Open a magazine, nowadays, and you’re bound to find an article discuss... More Info
$501General Credit -
On-DemandCD/DVD/USB, Online, iOS/Android App
Copyright Reversion 101, 201 and 601: Beginning, Intermediate and Advanced Issues on Termination of Grants and Licenses
US Copyright Law provides authors, artists, musicians and other creative people and their heirs the right to terminate certain prior grants of copyright. Obviously, the termination or “recapture” of copyrights can have huge commercial implications. But the statutory rules governing copyright termination are complex. Who can terminate a copyright grant? What grants can be terminated? How does a copyright owner give notice of an attempt to terminate? And what is the practical effect of terminati... More Info
$501General Credit